Sales Promotion Skills: Grasping Two Points In Clothing Marketing

Everyone to dress

It is very familiar with the fact that the selling point of clothing is also one of the most frequently mentioned words in the sales process of marketers.

If you were a consumer, would you buy them if they listened to this explanation? I don't think so, because they didn't talk about my heart. What they said was not necessarily what I wanted.

What does this have to do with me? I want to buy cool clothes, clothes to wash clothes, and clothes to wear comfortably.

It does not constitute a reason for consumers to buy it.

The essence of marketing is to give consumers a reason to buy it. From this perspective, many enterprises are also reasonable in their sales performance for the sale of clothing.

Why do you say that such a good clothing selling point can not let consumers open their wallets? Is there any other reason why consumers can directly hit consumers?

First of all, what kind of purchase decisions do you make when your cotton clothes are comfortable, sweaty and dry? What is the difference between the two commentary methods and content? The first kind of explanation is only a mechanical explanation of the characteristics or functions of the garment, and the second one tells you that clothes can be given.

Benefits and comparative advantages of clothing.

The second way of commentary is called "buy point", that is, the reason for buying the consumer, POP.

The difference between the word "selling point" and "clothing selling point" represents different ways of thinking and business philosophy. The selling point of clothing is from inside to outside, clothing and consumers are pushing the clothes to the consumers. Buying from outside, consumers and clothing attract consumers to clothing and help them to buy.

Narcissism is a marketing mistake committed by many companies, because they do not put the real needs of consumers and interests in the first place, so they appear weak in publicity and terminal sales.

Buying is the soul and interior of clothing selling point.

Marketers should seriously study buying points, grasp the interests of customers really concerned, so as to carry out the design and promotion of clothing selling points, and even clothing development.

Only in this way can the company find the focus of marketing so as to turn the clothing into a marketable best seller.

Secondly, the acquisition is not based on our imagination, but through the communication, research and conclusion with consumers.

The concerns of different consumers are different.

It is also different. However, it is impossible for us to subdivide clothing purchases into every customer (in FMCG), but there are rules to follow.

For example, a certain age group, a profession or some characteristics of the crowd show some similarities in consumption. Marketers can classify these people with similar consumption characteristics to extract clothing buying points for specific populations.

Finally, after understanding the relationship between buying and selling, and knowing how to make "two points", what should be done in practice is to know "willing".

Through research, you will find that there is a lot of buying points for a garment facing different consumer groups. Because competition, marketing research is the interest relationship between themselves, consumers and competitors, you can not be better than competitors in every aspect, and consumers often have their own different concerns.

What you need to do is to carry out packaging design for purchase points with potential consumption and their own advantages.

The difference between "heart" and "heart" refers to the inner thoughts and ideas you run in the market. If you can master the rules of "two points" and practice them, you will be able to do so.

Business will be another way.