Anta, PEAK And Other Sports Brands Portray New Blueprint For Marketing
As a number of Listed Companies in Hong Kong
Sports brand
Anta, PEAK, XTEP and 361 degree orders have always been one of the main information channels for the industry to observe the development of the domestic sporting goods market.
From the four brands in the first quarter of next year
Order goods
As a matter of fact, except for Anta's first quarter orders, the annual growth rate of orders was 15%, while PEAK, XTEP and 361 degrees all exceeded 20% growth.
Compared with the same period last year, there were signs of slowing growth in orders.
According to the information released by PEAK, orders for orders in the first quarter of 2012 increased by 20.2% over the same quarter in 2011.
It is understood that in the first quarter of 2012, PEAK ordered 197 clothing, 140 footwear and 121 accessories new products, involving basketball, soccer, running, tennis, basic training, sports and other six areas.
Compared with the spring order meeting in 2011, the sum of footwear orders in 2012 increased by 18.7%.
Clothing orders
The sum increased by 19.1%, and the order amount increased by 167.5%.
In response, PEAK CEO Mr. Xu Zhihua said: "PEAK's market performance is the result of many factors.
We insist on continuous innovation in product design and R & D to attract consumers with quality products.
At the same time, PEAK is actively building brand image of international professional sports, improving the added value of products and enhancing the overall competitiveness.
Xu Zhihua mentioned that PEAK products had a certain increase in price, and it was "two digit" growth.
He said that the main reason for the increase was wages,
Raw material
The rise and so on lead to cost increase.
He believes that raising prices is not necessarily a bad thing, because product prices will speed up the industry's shuffling, so that the industry's concentration is even higher.
In this case, the leading brands will share certain benefits.
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