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Business Model And System Construction Of Men'S Underwear Industry

2011/9/1 9:02:00 43

Business Model System Construction For Men'S Underwear Industry

Some should be in the near future.

Industry media

My invitation to friends has given me some ideas about the development of our men's underwear industry. I have been manipulating the brand in my business and I am not familiar with the theory. I just want to sum up some of the problems that I have encountered in the actual combat and some points in actual combat.

In the past 3 years, since 2008,

financial crisis

After the outbreak, the international and domestic economic environment has changed a lot. The situation in 2009 and 2010 is not optimistic, but it has not yet reached its peak. From 2011 to 2009, the whole economic environment has caused many SMEs to suffer extremely hard, and some enterprises in Wenzhou and Dongguan have closed down nearly.

Our underwear enterprises in Zhongshan are also not optimistic. Many small and medium-sized enterprises and export-oriented enterprises are very stressed. Especially this year, there are a large number of foreign and Zhejiang owners who feel like Fujian.

Men's underwear

The threshold is very low, and they are invited to run factories here. Most of the bosses have produced their lifelong wealth to cultivate their own brands, but what they see and feel in this period is a cry of sadness.

Because many entrepreneurs think that I have strengthened the product development and production supply chain, and have paid a high price for VI and SI to invite professionals to design and use it in exhibitions and terminals. But why is it not effective?

Here is a refraction

Industry character

The problem is: our channel is the most primitive provincial agent mode. We do not directly face the terminal. We all say that we are making a brand. But how many brands of men underwear brands dare to say that they have entered the "brand age" from the "product age"?

Five years ago, when I was in charge of vice president of marketing, chairman Liang attached great importance to the system. Almost every day he talked about two systems in his communication with him, which deeply influenced me.

In September 2008, the "Rome century" men's underwear brand, which I operated, was listed on a low profile in the four provincial markets of the country. At present, we have also experienced a full 3 years. In the past three years, we have also broken our brains in the setup of the system and the business mode.

In fact, business mode and system construction complement each other. In brand building, we first set up a good business model, then gradually establish a system, adjust the business mode in the process of building the system, and make it more reasonable and healthy.

And how to set up a reasonable business model must first understand what the business model is.

My personal understanding is that the brand operation is to maximize the value and profit of the brand, and the trading system of the stakeholders should be built. Its basic premise must be a sustainable profit model.

Setting up business models is nothing more than three points:

One

The brand influence and added value of brand building and growth in short and long term.

Two

distribution

To allocate a reasonable profit space is simply a purse, including upstream suppliers and downstream agents.

Three

Share responsibility

Share market development responsibilities, sales tasks, inventory and new product plan, etc.