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Hangzhou Down Garment Industry Chain Exchange Fair Jointly Build A New Future For The Industry

2023/12/28 19:14:00 1

　　 With the continuous improvement of modern people's material and spiritual life, the requirements for down jacket, which is an essential garment in life, are not only higher in function, but also higher in aesthetic and scientific sense.

　　 On December 27, 2023, under the attack of the strongest cold wave this winter, the "2024 Hangzhou Down Garment Industry Chain Exchange Fair Press Conference", sponsored by the Hangzhou Women's Wear Chamber of Commerce, the Eye of Fashion, and the China New Retail Alliance, organized by Hangzhou Yisheng Exhibition Co., Ltd. and co organized by Gonghe, WGSN, and Aimai, was held at the International Conference Center of Windham Hotel in Linping, Hangzhou, More than 1300 representatives of enterprises in the whole industry chain of down jacket across the country attended the event, building a new future for the industry.

　　 Guests attending the conference included Qian Jiang, Deputy Director of Hangzhou Linping District Bureau of Commerce, Yu Qiurong, Chairman of China New Retail Alliance, Zhou Jin, Secretary General of Hubei Garment Chamber of Commerce, Secretary General of Hangzhou Women's Wear Chamber of Commerce, Deputy General Manager of Hangzhou Yishang Town Operation Development Co., Ltd., Fashion Eye&Meng Ping, Chairman of Hangzhou Feather Fair, Song Guohua, Chairman of Wuhan Hanpai Women's Wear Chamber of Commerce Cheng Sichun, Secretary General of Wuhan Hanpai Women's Wear Chamber of Commerce, Wu Haiping, President of Zhejiang Branch of Jiangfu College, Fu Miaoxing, President of Liuqiao Group, Dong Jun, Vice President of Evley Industry, Yang Yali, President of Muyi Fashion, Zhao Yufeng, General Manager of Zhejiang Dianxian Textile Technology Co., Ltd., Zhu Ying, Vice President of Yaya Supply Chain, Zhang Siwei, General Manager of Ailaiyi Garment Business Department Misscoco General Manager Zhou Zhiyong, Elaker General Manager Jiang Yongjian, Binbin General Manager Gao Xin, Suokou General Manager Liu Mu, Hangzhou Siboling Clothing General Manager Liu Wei, Kouzi General Manager Zheng Weiqiang, Kang+Original Studio Manager Yu Kang, EM Original Studio Manager Chen Dajin, Lala Guba General Manager Yan Jinmei, Hairuo Clothing General Manager Yang Jingli, fabric expert Pan Shenhong Jason, the manager of Anhui Yingya Clothing, Fu Rongxin, the general manager of Shanghai Yuen, Tiffany, the WGSN trend expert, Li Zhenglong, the chief technical officer of AI Magnesium, Lai Yonglou, the general manager of Hangzhou Feather Fair, and Chen Jiasheng, the deputy general manager of Hangzhou Feather Fair.

　　 In order to promote the healthy and scientific development of China's down jacket industry and enhance the competitiveness of enterprises in the down jacket industry, the Hangzhou Down Garment Industry Chain Exchange Fair (hereinafter referred to as "Hangzhou Feather Fair") will be held on May 21-23, 2024 at the Hangzhou Yishang Town International Show, with an exhibition area of 5000 m2 and more than 170 exhibitors, This will be the first exhibition of the vertical down jacket industry in China.

　　 Down jacket market is still a blue ocean of consumption

　　 According to statistics, the domestic down jacket market size will be 156.2 billion yuan in 2021, and the average annual growth rate from 2016 to 2021 will be 12.7%, higher than the overall clothing market. At the same time, customs data show that in 2019, China's export of down jackets reached 945.8 billion pieces, and in 2020 and 2021, although the export volume declined, it also reached 731.1 billion pieces and 778.2 billion pieces respectively.

　　 Meng Ping, secretary-general of Hangzhou Women's Wear Chamber of Commerce, vice general manager of Hangzhou Yishang Town Operation Development Co., Ltd., and chairman of Hangzhou Feather Fair, said in his speech that at this stage, China's down jacket industry is in a large but very decentralized situation, mainly distributed in Hangzhou, Pinghu, Wuhan, Changshu, Cangzhou, Shanghai and other places. Hangzhou focuses on design and R&D, positioning itself as a medium and high-end city, The surrounding industries are complete, with Keqiao Shengze fabrics, Haining production base, Hangzhou e-commerce city/wholesale/brand omni channel sales window.

　　 There are nearly ten thousand down jacket single product brands, manufacturers, design studios, surface and auxiliary materials enterprises in Linping District of Hangzhou City and its surrounding areas. They stand out in the design and development of down jackets, and they are mainly concentrated in the middle and high-end down jackets, which has opened a gap and advantages with other down jacket industry belts in China. In recent years, down jacket enterprises that have done well in Beijing, Hebei, Henan, Anhui and other regions have set up branches in Hangzhou, and this potential energy is still fermenting, which has produced a significant siphon effect.

　　 It can be predicted that in the near future, Hangzhou will certainly become a gathering place for down jackets in China and even the world. Hangzhou Feather Fair will certainly help and incubate a number of down jacket manufacturing enterprises to become industry benchmarks.

　　 Hangzhou Feather Trade Fair

　　 Lai Yonglou, general manager of Hangzhou Feather Fair, said that Hangzhou Feather Fair vertically focused on the whole industry chain of down jacket industry, combined with leading enterprises in various sub sectors, integrated the global authoritative fashion trend publishing agency WGSN to make trend reports for the down jacket industry, and gathered down, new materials, surface accessories, design and R&D, AI software, new processes, new technologies, OEM manufacturers Enterprises in the whole industry chain, such as clothing brands and e-commerce channels, exchange and learn, discuss the development of the industry, point out the direction for enterprise research and development, and expand sales channels for trade, purchase and order.

　　 The current Hangzhou Feather Fair will adhere to the concept of "communication, cooperation, integrity and innovation", and is committed to promoting the development of the down jacket industry. Based in Linping District, Hangzhou, and facing the whole country, it will create a one-stop service platform for the whole down jacket industry chain.

　　 At that time, the exhibition will present "the closed loop ecosystem of the whole industry chain of down jacket, mutual buyers and sellers", "vertical items, focusing on the middle and high end, precise segmentation, high customer acquisition efficiency, high transaction probability", "one-stop platform for trends, design and research, new materials and new technologies, production and sales", "selected and strictly selected exhibitors, efficiently matching high-quality sales channels" The seven highlights of "strict review of purchasing buyers, and no admission of non real buyers", "private and independent space, immersive exchange and transaction, and no plagiarism", "the convergence of major players in the sub field, and the gathering of leading enterprises" strive to become the vane of the industry, and create a destination for the fashion trend of down jacket.

　　 Building a New Future for Down Garment Industry

　　 As a key category for autumn and winter development in the fashion industry, down jacket is increasingly valued by the market, which also leads to in-depth research and development of down jacket fabric and design by enterprises and brands. Down jacket track will usher in new growth and explosion.

　　 At the round table dialogue, Fu Miaoxing, President of Liuqiao Group, Dong Jun, Vice President of Evelyn Industries, Zhu Ying, Vice President of Yaya Supply Chain, Yang Yali, Chairman of Muyi Fashion, Zhao Yufeng, General Manager of Zhejiang Dianxian Textile Technology Co., Ltd., and Chen Jiasheng, Vice General Manager of Hangzhou Feather Fair, took "how to get out of the 'cold winter' of down jackets in warm winter" as the theme, According to the current situation of the down jacket industry, it will deliver confidence to enterprises in the down jacket industry.

　　 Hangzhou Feather Fair, together with WGSN trend expert Tiffany, a global authoritative trend publishing agency, exclusively released the "2024/25 Down Garment Fashion Trend Report", pointing out the direction of down jacket product research and development in 2024 and locking in retail consumption in advance.

　　 Hangzhou Feather Fair's strategic shareholder, the China Head Visual Marketing Education Platform, displays Mr. Gonghe Daqing. In view of the problems of enterprise development and new opportunities in the market brought by the current changes in consumption trends, the theme sharing of "how garment enterprises should deal with the risks and opportunities of changes in consumption trends" was brought to everyone, helping enterprises seize new opportunities, To cope with many market competition and challenges.

　　 In the era of stock economy with low economic growth, how to apply AI technology instrumentalization under the general environment of increasingly high diversion costs? Li Zhenglong, the specially invited guest AI CTO, shared with everyone the experience of "AI hard empowerment, helping brand stores to grow against the trend", helping clothing brand enterprises to achieve growth against the trend and remain invincible.

Fu Miaoxing, President of Liuqiao Group, was interviewed by reporters

Dong Jun, Vice President of Evley Industries, was interviewed by reporters

　　 See you when you see the future!

　　 Let's meet in the warm spring of 2024 for the healthy development of the down jacket industry, for our own enterprises to become bigger and stronger, and for a fashion event belonging to the down jacket industry.