The Market Is Ruthless: The Shoes And Birds Are No Longer In The Market And Are Now Being Cancelled.

It has not yet been 6 years since the arrival of the Hong Kong stock exchange.

In the evening of August 12th, fortune bird announced that in August 9th, the stock exchange sent a letter to him, telling the company that the final listing date of the company's shares was August 23, 2019, and the listing status of the shares will be cancelled at 9 a.m. August 26, 2019. The company is now seeking legal advice and may, according to chapter 2B of the listing rules, cancel the listing status and submit it to the listing Review Committee for further and final review.

In 2009, in order to adapt to the development direction of brand internationalization, youth and fashion, Fu Fu bird also hired Lu Yi, a popular movie star, as the spokesman of the second generation. However, ten years later, rich birds not only "no longer look", but also because of debt and other problems in trouble.

Shen Meng, executive director of Xiang song capital, told the International Financial Daily that the announcement does not mean that the delisting of wealthy birds has been identified. "It can also be appealed for review, but it depends on whether the reason for the appeal is reasonable. Many companies are dragging and going back and forth, but the probability of successful review is not large.

1 decline of national brands

In Fujian, Jinjiang is famous for its sports brand, while Shishi is famous for its casual wear.

In 1984, Lin Heping, the founder of fortune bird, took the tens of thousands of dollars with him, and founded a tourist souvenir factory in Shishi with a number of cousins, that is, the predecessor of the bird of fortune group. After many setbacks, Lin peace and several of his remaining cousins shifted their business focus to the production of footwear products and registered the "riches and birds" trademark.

Aiming at business opportunities, Lin Ping went farther and farther on the road of shoemaking. In 1991, Shishi tourist souvenir factory officially changed its name to Shishi Fulin Shoes Co., Ltd. Soon after that, the rich bird group came into being. By 2006, the brand of "rich bird" was recognized by the Ministry of Commerce as "the most competitive brand in the market".

According to the Sullivan report, according to the retail revenue as of December 31, 2012, the fortune bird is the third largest brand of Chinese business casual shoes manufacturer and the six largest brand men's shoes and women's shoes manufacturers, occupying 4.1% and 2.3% of the market share respectively.

In 2013, fortune bird officially landed at the Hong Kong stock exchange. According to financial data, from 2012 to 2014, its performance grew strongly, and the turnover in three years amounted to 1 billion 932 million yuan, 2 billion 294 million yuan and 2 billion 323 million yuan respectively. The operating profit of the same period was 474 million yuan, 617 million yuan and 626 million yuan respectively.

However, the "international finance daily" reporter noted that since 2015, fortune birds fell into the mire of declining performance. According to the financial report, in 2015, fortune birds achieved a net profit of 392 million yuan, a decrease of 13.09% over the same period last year, and a net profit of 163 million yuan in 2016, a decrease of about 59.16% over the same period last year. Net income in the first half of 2017 was about 412 million yuan, down 48.09% from the same period last year, and net loss attributable to the fortune bird owners was about 10 million 887 thousand yuan.

In September 1, 2016, the fortune bird announced that, due to the need for additional time to complete the compilation of the interim results, the board postponed and the interim results in 2016 were also postponed. Since then, it has entered a long suspension.

So far, apart from the summary of the performance of several annual reports, Fu Fu bird has not heard from many performance reports since its semi annual report in 2016.

At present, the official website of fortune bird company can still be opened normally, but many columns have not been updated for a long time, including the company memorabilia and the latest news. In the media enquiry column of the news center, the rich bird provided an interview mailbox. The International Financial Daily reporter sent an email to the question about whether the future capital market would have an impact on the specific business development strategy of the company and so on, but no reply had yet been received before the press release.

　 2 has been placed on file for investigation.

Over the past few years, birds of fortune have rarely been noticed because of their products. From the scenery a few years ago to the desolation at the moment, what are the "folding wings" of the birds?

Cheng Weixiong, general manager of Shanghai Liang habitat Brand Management Co., Ltd. told the "International Finance News" reporter that rich birds play their own "go in". "Companies that concentrate on their main businesses fail to see failure. Most of them are ambitious. Ambition is not a bad thing. The problem is ambition needs to match its resources and environment. "

Cheng Weixiong said cross-border is the incoming financial business. According to public reports, in early May 2015, fortune bird invested $10 million in strategic investment in Shenzhen online capital investment Co., Ltd.'s online P2P platform win win society. In October 2015, the rich bird became a shareholder of Ding Dong's wallet. Ding Dong wallet is the main body of operation in Shenzhen Financial Capital Investment Co., Ltd., Fu Fu bird indirectly owns the 80% stake in China financial capital through its subsidiary company's rich silver finance.

At present, the financial situation of rich birds is very worrying. A number of media pointed out that as early as March 2018, Guotai Junan, a trustee of fortune bird's creditor's rights, exposed the existence of a large amount of illegal external guaranty matters and fund lending activities. Also in March 2018, due to information disclosure and illegal use of bond raising funds, the lucky bird was investigated by the SFC.

In July 13th last year, the bird issued a notice that the company's bond trustee Guotai Junan had applied for the reorganization of the company to the intermediate people's Court of Quanzhou, Fujian, on the grounds that the company could not repay its due debts and was obviously unable to repay its debts. In July 26th, the intermediate people's Court of Quanzhou, Fujian province decided to accept Guotai Junan's application for the restoration of birds and birds, and appointed the liquidation group of rich birds to be responsible for the management of the birds.

According to the announcement issued by the information network of the national bankruptcy reorganization case in December 5, 2018, "the announcement of the recruitment of reorganized party by fortune Bird Company Limited" shows that the total amount of claims claimed by the 342 main bodies is about 4 billion 668 million yuan after the manager's examination.

A garment industry personage who does not want to be named told reporters that like many rich birds, many garment enterprises have crossed the border into the investment field before, and many of them have suffered great losses after crossing the border. "There are still some enterprises who are dreaming of returning to their peak, but will the actual machine come again?" He said.