Xiao Hong Official Confirms That APP Is Off The Shelf And Has Started The Content Rectification.

In the early morning of August 1st, Xiao Hong Shu issued a statement on the issue of App in the major application markets in the official micro-blog, saying that Xiaohong had started a comprehensive investigation and rectification of the contents of the station, and thoroughly investigated and corrected itself, and actively cooperated with relevant departments to promote the optimization and upgrading of the Internet environment.

In June this year, Xiao Hong announced that its users exceeded 250 million, MAU exceeded 85 million, and the community produced 3 billion exposure notes per day, of which 70% came from UGC content.

The rapid growth of UGC content poses new challenges to the content operation and management mechanism of Xiao Hong's book. Previously, Xiao Hong has introduced content management measures from various platforms such as platform rules, brand cooperation rules and user supervision, and launched a feedback mechanism for "Xiao Hong scholar state official".