There Are Bright Spots And Contrasts: What Is The Professional Market Of Textile And Apparel In The First Quarter Of 2019?

A few days ago, the Circulation Association of China Textile Industry Federation released the running data of the textile and apparel professional market in the 1 quarter of 2019, and focused on the overall operation and development trend of the professional market.

Xiaobian combed the key data content of the textile and apparel market, and shared with readers.

Overall market operation of 1~3 in 2019

In 2019 1~3, the total turnover of 45 textile and garment professional markets (including market group), which was monitored by the circulation branch, reached 281 billion 917 million yuan, up 5.32% over the same period last year.

Among them, the turnover of 26 markets increased year by year, accounting for 89.58% of the total turnover, and the average growth rate was 7.05%; the turnover of 17 markets fell year-on-year, accounting for 10.15% of the total turnover, and the average decline was 7.67%; 2 professional market pactions were flat compared with the same period last year, accounting for 0.27% of the total turnover.

(1) market efficiency analysis

From the perspective of market operation efficiency, the average running efficiency of 45 textile and garment specialized markets monitored in 1~3 month in 2019 was 12774.16 yuan / square meter, up 5.32% over the same period last year. The average business efficiency was 973 thousand and 400 yuan / shop, an increase of 5.52% over the same period last year.

(two) market regional structure analysis

From the perspective of regional structure, the turnover of professional markets in the 45 key monitoring markets in the 1~3 months was 227 billion 18 million yuan, up 6.22% from the same period last year, accounting for 80.53% of the total turnover in the professional market. The turnover in the professional market in the central region was 44 billion 33 million yuan, an increase of 2.43% over the previous year, accounting for 15.62% of the total turnover in the specialized market. The turnover of specialized markets in the western region was 10 billion 866 million yuan, a decrease of 0.74% over the same period last year, accounting for 3.85% of the total turnover in the professional market.

(three) circulation structure analysis

From the perspective of circulation level, the 45 key monitoring market units include 27 specialized markets for producing areas and 18 specialized markets for sale.

In 2019 1~3, the turnover of the 27 land type market reached 242 billion 872 million yuan, accounting for 86.15% of the total turnover, an increase of 6.05% compared with the same period last year. The sales volume of 18 land sales markets was 39 billion 45 million yuan, accounting for 13.85% of the total turnover, an increase of 0.99% over the same period.

Highlights in the first quarter of 2019

(1) Spring Festival brings two different effects.

The first quarter is an important period of traditional Spring Festival holiday, market closure, winter clothes clearance, and spring dress listing. It has produced two contrasting effects on the professional market.

Some markets attach great importance to the traditional festivals, such as holiday promotion, sales and other activities, and have achieved good results, forming a small sales climax and improving the overall turnover of the market.

However, some markets are short of active marketing. In addition, the phenomenon of early closing of business and delayed opening of business has also affected the normal operation of the market, resulting in a certain decline in market turnover.

(two) exhibition effect promotes market turnover.

In the first quarter of 2019, China's international clothing and Accessories Fair (CHIC 2019 spring), fabric exhibition, yarn exhibition, home textile exhibition and other heavyweight exhibitions were held in succession. The spring exhibition sped up the turnover of professional market.

In recent years, the professional market has paid more attention to the important role of trade fairs in channel development, brand promotion, concept exchange and cooperation docking, and actively organized business partners to take part in exhibitions and exhibitions. Merchants accumulated customers through the exhibition, obtained orders, achieved good sales results, and promoted the promotion of professional market turnover.

(three) the growth of the origin market is stable, and the Eastern market has obvious advantages.

In 2019 1~3, the turnover of the 27 home grown market increased by 6.05% compared with the previous year, and the turnover of 18 land sales increased by 0.99% over the same period. The turnover of the professional market in the eastern region increased by 6.22% over the same period, while the turnover in the professional market in the central region increased by 2.43% compared with that in the western region, and the turnover in the professional market in the western region decreased by 0.74% compared to the same period last year.

In the eastern region, the specialized market and the producing area specialized market have maintained a relatively stable growth trend. They rely on the strong industrial chain and the circulation chain foundation of the industrial cluster, give full play to the advantages of the first-class goods source, actively and flexibly utilize the synergy relationship between production and circulation, and maintain positive results when the whole environment is cold.