Secret Netease "Koala Global Factory Shop Line Shop Hidden What" Care Machine ".

It is learned that NetEase koala global factory outlet store will open in April 27th at Raffles center in Hangzhou.

At the same time, this year, NetEase koala global factory store will also open 12 outlets in Shenzhen and Wuhan provinces, and layout the whole country.

What is the difference between the new NetEase line and the next store?

In April 26th (today), the United Business Network entered the store in advance.

Shop display looks like "Watsons".

The store is located at the two floor of the Raffles center in Hangzhou, with an area of nearly 200 square meters.

Compared with the surrounding shops in raffles, the shop area of Koala factory store is not large.

However, the store has a small "heart machine" design -- the oblique design of lintel.

Because the store is located at the escalator's entrance of the shopping mall, the skew of the lintel allows customers to notice the signs when they go upstairs.

Entering the store, the first thing to see is a small area of "explosive money area", which is close to the "explosive area" is the display eyebrow pencil, skin care products, cosmetic cotton and other high frequency products of the beauty area.

The way to go is the home living area. Clothes, hats, bags, and accessories are all in this area; on the left hand side, the food area is near the cash register, while the low-frequency digital appliances are at the end of the moving line in the visual corner.

As one of the experimental models under the "new consumption" line, the store can realize data exchange between prices, members and other lines, and consumers can enjoy the "new consumption" experience such as price synchronization on line and line, discount for black card members, etc.

Judging from the display and layout of goods in the store, this store is quite different from the previous NetEase department stores.

Whether it is in the lakeside NetEase koala line shop, or settled in the hundred NetEase's strict selection line shop, for the display of goods are more biased in the "display", and NetEase koala global factory shop Raffles shop display is more "return to traditional retail":

There is no large area of scene experience.

Beauty, personal care, home life and other categories are "clear-cut", and more intensive goods are placed on shelves that can display and store more goods.

Raffles shop has less than 200 square meters of space in the vicinity of 1500SKU, while NetEase koala line shop and NetEase strictly selected line shop area than its general will be nearly 100 square meters, but SKU less than 2000.

To put it simply, if NetEase stores in the past prefer the "IKEA" displayed, NetEase's global factory shop, Raffles shop, looks more like Watsons.

According to the clerk, the store is not directly battalion, but is associated with franchisees.

The franchiser has many years of retail experience under the line, and most of the employees in the store have experienced the retail experience, such as the assistant interviewed at Watsons and the famous brand.

The store clerk said that after two days of trial operation, the current effect is still very satisfying, and the unit price of the store is around 200 yuan.

"2 p.m. is the peak of store sales. Most of the shops are white-collar workers who have just finished lunch.

In addition, there will be a wave of small sales peaks at 9 in the evening, when customers are basically staffing staff in the shopping center.

Women are the main customers in these stores. Therefore, more attractive and high-frequency products are placed on more shelves, such as eyebrow pads, cosmetic cotton and so on.

And easy to let customers at the checkout time, "conveniently" to buy a little snack shelves next to the cash register.

According to the shop assistant, the best thing to sell during the test is beauty.

Fast forward: 12 stores a year

It is reported that NetEase koala global factory store is a strategic level project of NetEase koala. It was officially released in September 2017, adopting the global high quality brand incubator mode.

Through the TOP manufacturers and consumers directly linked to the industry, the intermediate links and premium are eliminated, on the one hand, high quality and cost-effective products are brought to consumers.

On the other hand, it also helps quality factories to build their own brands and help manufacturers upgrade.

Up to now, the world factory shop of NetEase koala has reached cooperation with more than 400 factories from China, Australia, Italy, New Zealand, Japan, Spain, the United States, France, South Korea and other countries.

"The material, technology and design of Koala shop products can only be conveyed only through online channels."

"The opening of the shop in the koala factory will make up for the shortage of factory brand awareness and experience, and create a display window for many high-quality factory products," Hu ran, head of the global factory store at NetEase koala.

She disclosed that NetEase koala global factory store will open 12 outlets in the country in 2019, "will choose new front-line cities, stores or mall based."

In addition, in the shop, NetEase koala global factory store does not exclude the form of cooperation such as Raffles shop.

Perhaps it is "hand in hand" that owns the entity's business experience under the line, so that the NetEase koala global factory store has the bottom line of the fast expansion line store.