Vivo Opens The World'S First Brand Concept Store In Shenzhen

Recently, vivo opened the world's first brand concept store in Shenzhen sea world, called "vivo Lab".

A two-story single family building with an area of 890 square meters and a large area of high pparent floor glass can see the interior design and products.

Become a new landmark in the maritime world.

It is reported that this vivo Lab concept store has not only applied technology and fashion in space design, audio and video interaction, and interactive experience, but also created a laboratory to stimulate the enjoyment of life.

Meanwhile, stores emphasize three parts: retail, experience and cooperation to create immersive experience.

And from image, site selection to operation, product chain and marketing mode, all aspects of innovation, representing the new vivo terminal retail layout ideas.

Vivo lab takes vivo brand color - blue as the main color, and creates a space full of future sense. Vivo space is an important part of concept store.

The first floor is mainly the sales area, the second level is the experience area, and provides a 30 minute immersive visual journey for the consumers.

The store also introduces lettering service, which can put the whole picture up, with greater freedom.

It will bring more activities in the future, including salon lectures, exhibitions, workshops, performances and so on.

It is understood that vivo plans to set up 100 intelligent flagship stores in the first and second tier core cities this year, and complete the new upgrading of stores from big to small within two years.

In addition, vivo will also launch a new retail brand, covering 6 categories: mobile phone (Theme Reading) peripheral products, game music, smart home, sports health, outdoor travel and daily use creation.