Who Is The Behind The Curtain Of Outdoor Fashion?

According to the world clothing shoes and hat net, we ushered in the first joint series of Supreme and The North Face (TNF) in autumn and winter in 2007. Since then, the two cooperation relationship has never stopped.

This year happens to be the 10th anniversary commemoration of the two sides' cooperation. Looking back on the first Supreme x TNF series, we can see these two.

The status of rivers and lakes has been enhanced.

This Supreme is still adhering to the fine tradition of releasing new products every week and then killing instantly. The North Face is also divorced from its own outdoor brand framework.

Ranks.

It is the effort of The North Face, the global creative vice president of Peter Valles, to promote the latter's recognition.

Through his hands, many Holy Grail -Supreme, COMME des GAR ONS, sacai, Vans Vault and mastermind have been achieved.

After graduating from Fashion Institute of Technology (FIT), Valles was immediately employed in J. Crew, but this relationship between guests and owners was not sustainable.

He quit his job and worked as an illustrator in a skateboard shop after being conscious of different brand ideas. He then went to FILA to engage in product technology design, and finally finally joined in the Nike auxiliary line series Nike ACG, which inspired him to create functional clothing.

During his Nike years, he participated in the cooperation plan of brand and Apple, and widened his vision of design.

Valles regards his work experience in Nike as a further education, together with the development of Red Bull, and so on. He has established his position as vice president of global North for The North Face.

He has lived in the West Bank for some time, deepened his interest in mountain climbing and shifted his career focus to outdoor products.

Above.

"The design details of outdoor products are extremely important, and no small part can be dealt with.

It is an art to balance the proportion between function and aesthetic sense.

Valles said.

PETER VALLES, THE NORTH FACE 'S FORMER VP OF GLOBAL CREATIVE

Originally this brave attempt mentality has been gradually formed from Valles in ACG.

"ACG has always enjoyed the right to do whatever it wants because of its protection by Nike.

Different from the criteria that are regarded as outdoor products by the outside world, for Nike, the word "outdoor" bears the meaning of "cool".

"Valles added.

According to Valles, the perfect balance between function and aesthetics must be the Urban Collection of The North Face.

Inspired by the brand's Summit series, Urban Collection's products include TNF's new classic CRYOS jacket.

"We will improve the experimental products such as Mcmurdo," and try to infuse modern materials into Bomber coats.

"

THE NORTH FACE X SUPREME COLLECTION

With regard to the rising status of outdoor products in street fashion, Valles attributed to the trend of the whole trend. He said: "in the past, the definition of outdoors clothing was very narrow, and there was almost only one traditional practice and understanding, so that the problem of product simplification would come into being later.

But the boundary between outdoor products and fashion has begun to blur, and the ability of brands to break the boundaries has also grown larger.

"

Although it is the trend of the times, but the formation of the overall outdoor trend, TNF and Supreme since 2007 autumn and winter quarter of the joint plan really contributed.

Cooperation not only brings the name of The North Face from the suburbs to the streets of the city, but also makes its Summit series jacket, Expedition sweater and Denali velvet and other functional articles ascend to the hall of the fashion industry.

Valles continued: "my most satisfying Supreme plan is the series of 2016 autumn and winter quarters.

Interestingly, in fact, among the many cooperative brands, Supreme is the lowest interaction rate.

Because our mode of cooperation is only a few simple comments on the draft they sent.

We will not force the brand to develop in the opposite direction, nor will we add more personal ideas to control their freedom.

"

THE NORTH FACE X COMME DES GAR ONS ONS FW17 COLLECTION

"In view of Junya Watanabe's understanding of his supporters, he knows that the series of cooperation needs to be concerned about whether the product will be sold or not, but that it will be swept away in a short time."

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The mutual respect and understanding of each other's business philosophy among brands is the knack of allowing the two sides to cooperate for 10 years.

"Combined with Supreme is ranked as the most cooperative project among all the internal staff of The North Face," because everyone is very satisfied with the design thinking injected by Supreme.

Valles added that this is also his personal favorite joint venture plan except COMME des GAR ONS ONS, which is responsible for cooperation with Junya Watanabe.

Talking about trust, the brand's recent cooperation with Watanabe is also a good example.

Watanabe reproduces the brand and another signboard functional single product, Deconstructed Jacket, with recycled TNF bag materials, perfectly integrating the design concepts and features of both sides.

"In view of Junya Watanabe's understanding of his supporters, he knows that it is not whether the product will sell a full house, but that it will be swept away in a short time.

"COMME des GAR" ONS has a positive impact on The North Face or Peter Valles.

"CDG has carried out more possibilities for The North Face, so that we can understand that brands are not limited to a single direction of development, but in disguise give us confidence to try any kind of experimental creation."

THE NORTH FACE PURPLE LABEL FW17 COLLECTION

One of the bold attempts to brand is its PURPLE LABEL line.

Unlike the brand American branch, the creative unit responsible for the Japanese market is the same as the main line, but the design of PURPLE LABEL is unique and stylish than the general TNF series.

Valles said: "in terms of business strategy, we deliberately keep the production of PURPLE LABEL" below "level.

Because the general public also likes to view the limited product as a high quality performance, we just follow the script of everyone.

SUPREME X LOUIS VUITON FW17 COLLECTION

Supreme and Louis Vuitton are still in a state of difficulty until January this year.

From the perspective of fashion industry colleagues, Valles shared his view on cooperation in the next century.

"Insiders are not too surprised about the cooperation between the two brands.

Because fashion has always been the responsibility of breaking the old and building the new system at the social level. For this reason, a part of the industry is to cross these established boundaries and arouse public thinking.

Similarly, Valles believes that the cooperation between The North Face and COMME des GAR ONS will play a role in the former High Street fashion trend.

"To cooperate with Junya and let the team and I reflect on how to integrate life into fashion, to some extent, he opened us up."

Valles applauded.

The focus of this joint series is on the practical functionality of TNF. Junya has applied the brand unique product design to the overall concept and retained the original story behind each single item.

In the past, no one would have thought that the trend followers would rush to buy a The North Face coat. No one would believe that the function of the machine used to help mountain climbing can also be fashionable.

Valles has officially put outdoor functional clothing into street fashion. Although the newly appointed brand The North Face is vice president of global creation, his performance is still visible everywhere in the street today.

Supreme and COMME des GAR, ONS and other brands pioneered outdoor fashion, believing that this is just the starting point of a new fashion force. If outdoor fashion is just to your taste, This is Your Time.

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