Performance Has Surged For Three Consecutive Quarters. What Exactly Has Amazon Done?

The near future

Still occupying the headlines, it defeated all competitors from the second gold medal member's Day (PrimeDay) in July 12th, and went beyond ExxonMobil to fourth of the world's market value by August 2nd.

But what is even more interesting is Amazon's two quarter conference call.

At the end of July, Amazon announced the two quarterly report, resulting in third consecutive quarters of profit surging.

As a result, the western media reporters who ran fast had shown their "high professionalism and knowledge level" at Amazon's teleconference because they knew that Amazon's profits in the quarterly reports were negative in the past few years, mainly due to the excessive investment in the period.

So the reporters asked, is Amazon's profit so high because it hasn't invested in new things lately?

In this regard, Amazon's chief financial officer, Brian Olsavsky, and reporters, laughing and talking, directly led them through Amazon's investment projects in the last quarter.

1. Streaming media service VideoContent

In terms of video services, Amazon's main competitor is making Netflix such as the "card house" and so on, so as to compete with Netflix.

Amazon intends to double its investment in video content, which will also make Amazon's original content three times more.

2. Distribution center FulfillmentCenters

In the next quarter, Amazon will build 18 distribution centers, compared with 6 in the same period last year, and three times more.

3, gold medal member AmazonPrime

As a super profit point, Amazon continues to improve its member services. Apart from more streaming media content and more music, it also includes a faster distribution experience. In some cities, Amazon has already delivered it on the same day, which is also a major selling point in July 12th this year, as well as greater concessions in festival activities.

4. Intelligent device Alexa&Echo

Smart device Echo needless to say, Amazon will also invest more in Alexa, so that Alexa will be more influential in the developer community and expand its application scenarios and capabilities.

5. Global market International

Amazon has said it will invest $3 billion in India in the last quarter.

At present, the India market already has the gold medal member service, moreover Amazon aims at the India user to develop the video content which accords with their taste; in July, Amazon announced that it will invest 500 million US dollars in the Italy market.

6, cloud service AWS

As the core driving force of Amason's take-off, Amason has been adding more content to cloud services - just like providing more and more updated services to gold medals. This year, Amason has added 422 new functions to cloud services, and last year it added 722 functions.

CFO's comments can be said to directly teach journalists to behave. He said, "we still have a lot of projects to invest in, and it is precisely these projects that have brought a steady growth to Amazon: in the two quarter, the number of users in Amazon increased by 28%, compared with 22% in the same period last year."

As for profit growth, CFO owes to Amazon's increasing operational efficiency, because Amazon's Headcount increased by 47% to 268 thousand, but profits also hit a new record.