Good Display Of Stores Can Directly Stimulate Customers' Eyeballs.

The most direct response of customers today is from the visual stimulation of merchandise. Good displays are sold for aesthetic enjoyment, especially for high-end clothing brands. The level of display is directly related to the popularity of stores and the consumer attitudes of customers.

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Importance of display

1, display brand image

2, display brand style positioning

3, attract the passenger flow

4, increase sales

Two. Principles of display

1. Timely and purposeful adjustment based on weather, sales trends or activities.

2, from the perspective of the whole and the whole situation, we should pay attention to the overall beauty and strive to achieve a clear image.

Centralization, prominent themes, strong sense of subject and hierarchy.

3, from the aesthetic point of view, rational use of color matching, achieve harmony and unity.

Three, determine the basis for display.

The premise of display must be clear purpose.

The important basis is sales data.

Generally, the following conditions can be used as the basis for display.

1, holidays display

2, store display

3, new listing display

4, dumping inventory display

5, promotional display

6. Weather modification display

7, seasonal display

For example, July will soon be summer vacation!

Smart school window

Romantic sweet wind window

Romantic sweetness

Refreshing literary and artistic style

Sweet girl feeling elevated

Straps leisure college wind elevated

Stores and viaducts - points for attention

1, keep the store dress neat, beautiful and straight.

2. When a certain color is available, it can be replaced by a similar commodity with the same color.

3, can often change the display location of goods, prevent unsalable, but also make customers feel fresh, feel the new 4, LOGO hangers for customers, clothes hook in a direction.

Window -- matters needing attention

1, keep windows and windows clean.

2, display goods in the window should be blanched and clean.

3. Timely adjustment of display in Windows based on sales, climate change and inventory.

4, the brightness and beauty of the window must have strong attraction.

If we understand the ultimate goal of display is the starting point of merchandise sales, and your display is basically around this purpose, then all of your practices are reasonable, so we should be flexible when making display.

A constant display may make customers fresh for the first time and have less attraction to those old customers.

I wonder if you have found any misunderstandings.

1, after the display of the shop, the shop has remained unchanged, and the promotion area is always unchanged, always displaying the same merchandise.

2, employees spend more than ten minutes a day to do things on display, not thinking about how to make adjustments to attract customers more.

In fact, our shopkeepers and employees have enough time to change the current display. Even a slight change can bring fresh feelings to customers.