Why Is It Difficult For County Electricity Providers In 2015?

In the year of 2015, through constant contact

The main body of the application of e-commerce is enterprise, but the promotion of the government can not be ignored.

In the process of business popularization and popularization, there are obvious achievements, but there are still some shortcomings. If enterprises want to do well in brand building and advertising, first of all, they should use e-commerce service platform as a tool for enterprises to apply e-commerce. They should go hand in hand with the Internet and pay attention to the introduction and cultivation of e-commerce talents. The government will play an important role in the popularization and popularization of e-commerce. On the one hand, we should recognize the direction of development and support the key points; on the other hand, we should strengthen cooperation between government and enterprises, and strengthen food safety supervision. Through understanding some county e-commerce enterprises and e-commerce entrepreneurs, we have analyzed the deficiencies in the process of promoting the county's e-commerce providers from the aspects of e-commerce awareness, talents, policies and food safety, and obtained some conclusions: county electric business in electronic

I. cognitive problems

Know open

Open micro shop is the electricity supplier, the real business concept is still a considerable distance.

It is understood that in many counties, some of the forerunners in the field of electronic commerce often go into two directions. They regard the electricity supplier as an independent industrial form, develop the electricity supplier for the electricity supplier, do not connect closely with the real industry, and eventually become a passive water. They regard the electricity supplier as a general marketing method, operate as a new channel, and neglect the integration with the existing industry, resulting in unsustainable efforts.

In the process of participating in the promotion of the county's electric business, it is necessary to popularize the more in-depth concept of electric business, especially for county and township cadres.

Two, talent problem

The land is not there, it is a barren hill, the land is in the presence of people, that is the town.

Electricity supplier talent has been a very critical bottleneck, the entire electricity supplier industry is short of 1 million 500 thousand talents. According to the survey, even if most of the county has begun to engage in business start-up talents, it also faces the problem of insufficient capacity, really knows how many e-commerce operators are promoting and operating.

Therefore, the government and enterprises should provide more support and services in talent introduction, training and placement, especially in training courses.

Three, policy issues

The northern electricity supplier started late, and then because of the regional location factor is different from the South China electricity supplier, many things we can learn, but can not copy.

It is very important for the government to do business in northern counties. This is also a common experience of developing county electric providers everywhere.

For those who have successfully declared electronic commerce into rural comprehensive demonstration counties, we can say that we have taken a lead in terms of policy conditions, but there are still some deviations in direction and emphasis.

One is in the direction, still stay on the platform thinking, want to spend great efforts to build their own platform, spend more, but the effect is not good.

In fact, with the separation of several major platforms, self built

The time has passed, and making full use of mature platform resources (rural Taobao, Jingdong help service station, Suning service station, etc.) is the key force to do well in the county electric business.

Another point is the lack of emphasis on grassroots e-commerce, and the difficulty of opening online shop loan points and enjoying the policy is relatively difficult. The front-line staff of e-commerce are insufficient, the construction of the soft environment is not enough to follow up, the supporting services can not keep up, and the electricity supplier economy is relatively fragile.

Four, standards and safety issues

Agricultural products are not industrial products. It is difficult to standardize agricultural products.

The same is true in the development of county electric business. Most agricultural products (including apples, local specialties, etc.) are produced by scattered farmers, which exacerbate the degree of non standardization of products, which may be different from the same batch.

At the same time, due to the low level of standardization, the safety and trust of agricultural products has become a big problem.

There are very few products that have been certified for food safety in our county food enterprises. The standards of appearance and internal quality are a big problem. Traceability from field to table is a big problem.

Of course, such a complex system and a long chain, the general enterprises can not do it, the need for cooperation between the government and enterprises, product standardization.

Five, the market position is not clear.

The local characteristics and market positioning are not clear enough to cater for the development of policies and plagiarize other modes and to separate themselves from the market characteristics (value added, sports, competitiveness, independence and subjectivity). There is no uniform system for brand building, brand positioning, product positioning, crowd positioning and price positioning.

The government should be guided by the industry and should not lead, support and intervene, do well in product quality control, product identification by market characteristics, and change or replace products according to market.

The biggest difference between the electricity supplier and the traditional business mode is that the scope of the business is relatively wide.

Some enterprises are too eager to make progress.

Six, the professional third party service providers are missing seriously.

The purpose of using the third party service is to make professional people do professional things, so that enterprises and investors need not worry about the details of the service, so that the operation cost can be greatly reduced.

There are several points to look for operators.

First: watch word of mouth, see strength.

Second: look at the plan that the operation company gave you.

Third: communicate with the manager who is responsible for the project.

At present, the northern electricity supplier started late, and then because of the regional location factor is different from the southern electricity supplier, many things we can learn, but can not copy.

And the northern region is large and large, with a large population, which requires a large number of professional third party service providers to guide and foster the corresponding County e-commerce, make the county business develop steadily, finally realize the adjustment of the industrial structure and coordinate the urban and rural planning, and gradually develop to the urban and rural integration.

Although the e-commerce service industry is still in the initial stage of development, but the strong market demand and relatively perfect environment can be seen that in the future time, the e-commerce service industry will develop rapidly and become more and more perfect, which is a development opportunity for foreign trade enterprises or third party service providers.

To sum up, we think that the essence of county electric business development can be summed up in five words to serve the people.

Grasp the essence of efforts to achieve detailed control, the county economy will do the red hot, learning but not blindly imitate, always adhere to the change and innovation with the times, is in line with the electricity supplier in line with the market requirements, truly adapt to the market economy.