Wang Yannan: Founder Of Clothing Custom Brand TANYA COUTURE

(Tanya Wang) is one of the few cross border advanced custom fashion designers in China and one of the representatives of outstanding Chinese designers.

She is not a professional designer, but with her talent of design and unique taste, she can occupy an important seat in the field of Chinese advanced customization.

Today, let's take a look at Wang Yannan's world with Xiaobian.

Wang Yannan, who once worked as a human resources director in a foreign company, ended her 12 years of white collar career in 2009 and founded her own clothing custom brand TANYA COUTURE.

Tanya is not just a designer, but a brand founder. It can be said that this starting point is very high, because six years ago, the high-end customization in China was just beginning. Everything is still unknown.

But for her with creativity and ambition, this is more passionate.

In Tanya's view, it's not difficult to become a designer, but it is difficult to continue to produce good works.

It is her ultimate goal to succeed in business and to achieve a great brand.

With an impulse, in the first year of starting a business, Tanya launched 200 sets of works at a time, and each set made meticulous design, instead of changing the color and details of the same dress.

Such a high yield makes many professional designers admire it.

In the next six years, she has built up a unique perspective of high-end fashion brands with rich business operation experience and personal charm and influence. TANYA Couture has won the popularity of many mainstream fashion media in a few years, and has many high-end customers from home and abroad, including celebrities, celebrities, celebrities and so on. It has become the most popular brand and designer in the media and fashion circles, and has won impressive business achievements.

Tanya, who has many years of business experience, understands and understands the dress requirements and social rules of business women.

She knows that it is not the most avant-garde, the most fashionable, is their best choice.

For those career women who have precipitation and economic strength, she will give professional dress and social dress suggestions.

For Tanya, in a sense, the designer is more like a craftsman, has his own aesthetic principles and logic, insists on his style and taste, and pursues quality all his life.

She always believed in the concept of dress that must be "decent" and "as good as possible". In her view, no design can please everyone, but it can impress a particular group of people and resonate with a beautiful preference. So she must stick to the design that refers directly to her heart and stick to "slow fashion", hoping to promote the elegant and elegant dressing concept to more people.

How do you understand the term "Chinese design"?

"What stage or position is it in the international fashion industry?

I understand that "Chinese design" is dominated by Chinese local designers or Chinese designer brands, and my personal understanding is that in addition to the general Chinese style design and Chinese elements design, his work also contains a more extensive Oriental aesthetic design and aesthetic style represented by China, which is a more international fashion style.

The understanding and expectation of the outside world or the industry for Chinese design is more in the Chinese style. It is the Chinese element, which is embodied in some works and series of designers. I personally think it is one-sided, which has caused the public's recognition of Chinese designers and their status in the world, even to some limitations of the growth of Chinese designers.

There is no doubt that the Chinese style is now deeply loved and concerned by the global fashion industry. It is because of the profound and profound aesthetics of China and the East, which has been highly praised and envied by the West. It has been popular for many times since the fashion history. It has also been attracting the Western fashion.

So I think Chinese designers have to remember their own bloodlines, excavate the cultural details of the East, commit themselves to inheriting traditional crafts, and break through themselves. On the other hand, they can become truly outstanding fashion masters through their efforts, so that they can really be included in the classics of fashion classics.

We see that more and more Chinese designers go to the international stage. Similarly, Chinese designers are also concerned. What impact do you have on the growth and development of Chinese designers at this stage? What opportunities and challenges will designers encounter?

I am very glad to see that many Chinese designers have come to the forefront of the international fashion stage and have received great attention and praise.

In the fashion industry, the artistic life and living space of designers are always exciting and full of variables. Our domestic market environment is not very ideal for supporting the growth of designers, and the commercial operation of designer brand lacks its own experience, and it lacks the support of the entire industrial chain and financial platform. All of its capital is invested in brands, Internet and channels, but no one really supports and helps designers to make works and products, and designers rely on fate to fight alone. This puzzles me very much. Of course, it is also very much looking forward to becoming a designer. It is difficult to continue to produce good works, and become a successful business enterprise and become a great brand. It is a very difficult road and requires persistent efforts. For China's local designers, this is probably the best era. We all hope that we can seize the opportunity to show ourselves.

Every designer will face many practical problems or constraints. What do you insist on in the design? How do you balance the unique ideas of designers and the commercialization of market demands?

　　这确实是个长久困扰设计师的问题，我认为一个好的设计师，最重要的就是有好的品味，只要我们能问自己一句话：你真的认为自己设计的衣服穿在身上美么?坚持做直指内心的设计，当然目标是市场接受，有人原意穿你做的衣服才是成功的，设计师不是一味求新求怪的炫技者，品味的精准到位永远比展现技巧和花俏的创意更高一筹，我认为从某种意义上说，设计师更像一个工匠，有自己的美学原则和逻辑，坚持自己格调和品位，终生追求品质;我们任何一个人的设计都并不能取悦每一个人，却可以打动一个特定的人群，对一种美的偏好产生共鸣，所以归根结底，最重要的还是设计师本身的审美水平和综合能力的修炼最为重要。

How do you think the independent designer can walk out of the ivory tower? Do you think there are more ways to promote the real development of independent designer industry besides the form of designer buyer shop?

The independent designer and designer brand is very small. It should be the same. Even in the European and American market, which is very developed in the fashion industry, there are a large number of "small and beautiful" independent designers / brands. They can never be very commercial. In other words, they can not and do not have to do very much, that is not their ideal.

Buyers shop together with the products of independent designers, docking channels and market resources, making more consumers easier to choose designer brand goods, but they can not change the living environment and business models of independent designers. The designer brand is the two industry which is very different from the commercial production brand. The industry chain, profit mode and marketing operation are totally different. The pursuit of the entrepreneur and the founder of the minority brand is also quite different from that of the designer. So I would like to say that before engaging in this industry, everyone should think about what he really wants, otherwise he will be entangled and tired all the time. His works will also change his style, and his works will always change his style.

Any one

The success is due to opportunities and perseverance and persistence. Opportunities are too many. It is even more difficult to stick to an idea, and the balance of designers is easily broken.

And we want to develop and continue to dream and ambition in the future. In the first place to survive, only beautiful and meaningful works can explain everything.

Do you think design is more natural or acquired? How do you think Chinese designers can find their own fashion language?

Designers do not have ideal and hobbies that everyone can be suitable for. I just said that designers are actually craftsmen. The so-called "talent" is that you know that you are the material for doing this job. There is no other choice. No matter how difficult it is, you can eat this bowl of rice. This kind of determination is "talent". Accumulation is a process full of workmen's mind. You have to see good things, like good things, and have the ability to make good things personally. This is the most important condition for becoming a designer.

We often pay more attention to the visual impact and business miracle brought by the international fashion brand, but we do not understand the history behind it, all kinds of contingency and inevitable factors. Why is the design of such a product? Is the product / product quality like this? And we do not do it at the first time. Our material accumulation, cultural accumulation and market accumulation are still not enough.

Some people say that clothing is an art in life. As a fashion designer, what kind of information and attitude do you want to convey through clothing?

The culture of clothing and clothing is undoubtedly the crystallization of human spiritual civilization and material civilization. The fashion trend of an era embodies all the information of this era: culture, economy, science and technology, civilization and so on. To say small and well dressed is also an increase in our sense of happiness, reflecting the quality of our lives.

I believe in the concept of dress that must be "decent" and "as good as possible". There is no trivial matter in dressing, and the expression of personal style and charm in clothing and clothing should be "dressing people" rather than "clothes and wear people". So I am more determined to do "slow fashion" and return to the pursuit of exquisite and elegant clothing.

You see, in your work, women are sometimes elegant and noble, sometimes sexy. With the changing trend and fashion, how do you keep your creativity fresh and inspiring?

The beauty of inner beauty persists in timeless elegance seen from the inside, which is slogan since the founding of our brand. The beauty of feminine elegance is the style that TANYA Couture has always adhered to in design, and the beauty and sensuality of women's elegance is always running through my design thread. Elegance is simple and restrained, while sexy is bold and warm. This is a charming charm on a woman's body. It is easy to find that the most beautiful women and the most classic fashion images in the world have both these two qualities and do the best.

The fashion trend is changeable, but the beautiful image and connotation are inseparable. The beauty that persists in the heart will always turn out endless creativity and inspiration. In the design of every season, what I need most is to control my endless ideas and concentrate on the application and presentation of a few elements. Restraint and subtraction are my homework. In this way, I can make the works series have a clearer fashion language expression. It seems that the lack of inspiration has not bothered me. Maybe this is a rare and unstressed form of designer brand.

Phase 3