Focus On CHIC Jiangsu Clothing Entering Shanghai Show

As China's apparel industry, " WEATHERVANE "And" barometer ", the twenty-third China International Clothing and Accessories Fair (CHIC2015) moved to Shanghai for the first time in from March 18th to 20th. Many legions of famous brands joined the Jiangsu Legion. At this Expo, they again made a brilliant appearance, showing the intensity of Jiangsu textile industry's breakthrough in recent years.

Transforming tradition into legend

As a cultural symbol, dress and adornment is one of the symbols of national soft power. At the 2014 APEC conference, the leaders of the "new suit" made the world know the new song brocade, and also recognized the Wujiang Dingsheng silk Co., Ltd., which supplies fabrics for "new suit".

On the CHIC2015, the new song brocade has once again become the focus. Even with the tens of thousands of dollars of advanced customization business, orders are coming. "From tradition to legend, the road we have traveled is also a breakthrough for Jiangsu's traditional textile industry." Wu Jianhua, chairman of Dingsheng silk, told reporters that the new song brocade has gone through a difficult development course. For a long time, the traditional crafts of song brook are facing the challenges of product performance and cost. Therefore, the company is through other products to nurture Song Jin's research and development.

"We think that the traditional process needs to be preserved, but if we want to lead the modern trend, we must add new elements." According to Wu Jianhua, it is through the modification of "artificial artifice" and weaving of digital technology that the pattern of song brocade has been greatly enriched, the pattern is more exquisite and fashionable, and the product has greatly improved its wrinkle resistance and abrasion resistance. "We have also started a cross-border journey and become a very small business in the textile industry." At the exhibition site, Wu Jianhua showed his own iPad shell to reporters. His main material is song brocade and blue plum blossom pattern, which adds a refreshing Chinese style to the modern strong tablet computer. "Such a small product, the price of several hundred yuan, has won a huge market for us." Wu Jianhua said.

Time of the men's wear market revolution

"Huang Xiaoming is too handsome!" he is worthy of my male spirit! "With the popularity of" beautiful brocade ", Huang Xiaoming's status as a male God has been unshakable, while in Jiangsu's Atton dress is large. Exhibition hall The huge photos of Huang Xiaoming, the brand spokesperson, have attracted numerous female fans.

"Cooperation with Huang Xiaoming is an important step in building" fast fashion brand ". Zhu Juanwen, assistant general manager of the company, told reporters that after 10 years of rapid growth, China's clothing industry has come to a turning point, especially in the field of men's wear, a brand new revolution is brewing. "Under this circumstance, aldton Men's wear It is also constantly changing and seeking transformation. The choice of brand spokesperson is very important.

However, the man God is just a face of clothes, and the rapid rise of the brand needs to be genuine. Since it was first established in 2003, Alton has been studying the international advanced retail mode of private brand apparel, the SPA mode. Combining with its local characteristics, it has gradually found the path suitable for its own development. It is through the SPA mode that Alton has completed all vertical management of all stores, thereby greatly reducing operating costs and ensuring profit margins. Zhu Juanwen also said that at present, azton has owned hundreds of direct chain stores in the country, and is becoming the leader of fast fashion brands in China. "Therefore, we dare to put forward our goal to become China's UNIQLO and ZARA."