Step By Step Want To Rely On Intelligence, Leveraging Ten Billion Children's Shoes Market.

Over the past two years, the smart hardware fire, this product will appear at the end of the month of the start-up company, what has been done in a year, and what places attract investors?

Why? shoes

After experiencing the child's loss, Gan Zhiquan found that the market products had not found a good solution, so he decided to do his own job. He chose children's smart positioning shoes, made shoes with built-in GPS chips, and set up GPS+LBS base station dual mode location technology combined with mobile phone APP to keep track of children's whereabouts.

　 Pain points transfer products?

The product is to solve the pain point of users, but it doesn't mean that every pain point can be made into a public product. The loss of children is the pain point of every parent, but is the market big enough? Will it be able to make products to solve it?

For this problem, Gan Zhiquan said, first, last year, during the "eleven" period of Beijing zoo, there were 72 broadcasted children, with more than 10 children missing on average, and second, step by step was not the first product to solve this pain spot, only on "children's anti dropping device". Online search would randomly jump out of 500 related products. At the same time, Qihoo 360 recently launched 360 children's bracelets.

　　 Why shoes?

Before answering the question of why shoes were chosen, Gan Zhiquan enumerated that there are so many kinds of shoulders and knuckled bracelets (such as 360 of children's safety bracelets), various alarms and reminders at home and abroad. He believes that these products can solve the problem of preventing children from losing, but at the same time, they bring other problems:

First, we need to wear it all the time.

Second, increase the burden of wearing, because this is not a necessity, for security additional increase.

Is there any better option? Gan Zhiquan thinks that shoes and shoes are worn on the feet. A little improvement will not increase the burden of children's wear. Compared with other products, it is undoubtedly a better choice.

But it is possible to do a pair of ordinary shoes. There may be twenty or thirty steps. It will also involve many aspects such as material science, mechanics, human body bionics, etc., let alone a pair of shoes built in GPS. Gan Zhi Quan has been engaged in the clothing industry before. If you want to make shoes well, especially a pair of shoes with little intelligence, can budiu do well?

　 Can you do it well?

Budiu can do well, creative design director Kim Zhe, former designer of Li Ning Co shoes and feather shoes, he briefed reporters on the thinking and story of step lost in the production process.

Jin Zhe said, according to his understanding, although all the companies have children's shoes, they are basically small version of adult shoes. He thinks this is extremely unreasonable, because the child's foot radian is not as big as that of an adult, so the design of step shoes will be more slow.

In addition to focusing on the uniqueness of children's shoes, and at the same time as a father, he also pays more attention to the importance of a pair of good children's shoes for children's growth. Rscan, a Belgian sports shoe Research Institute, found that the spine deformation of a more than 10 year old child was actually caused by improper shoes worn in childhood. Perhaps with the unique study of children's shoes, he said, "it is precisely because of this consideration that step by step adopts a completely new ergonomic design principle and advanced integrated fabric, and even if it is only a children's shoe, it can absolutely despising all children's shoe brands."

Jin Zhe introduced the placement of chips only and carried out nearly 1000 experiments. The original design was to implant the chip into the bottom of the shoe, considering the amount of exercise during the growth period of the child. The soles must be light weight and good shock absorption, and the GPS positioning signal must be stable. Finally, the GPS chip should be put on the tongue. At the same time, the replacement of shoes at the later stage only needs to reset the GPS chip, which not only improves the utilization ratio of chips, but also reduces the user's use cost.

Just shoes and chips?

In this case, step by step seems to be just a pair of shoes with chips. Maybe you will have a new understanding of how to play it.

Make shoes 2

This year, Step lost The samples have been developed and have been tested several times, and nearly 10000 fans have been recruited recently.

Jin Zhe introduced many times in the process of testing, fans have great help for products. He gave a small example, originally designed to tie shoelaces, because many fans reflected that children laced their shoelaces very inconveniently, tied poorly and were prone to wrestling, and later changed to Velcro and sticky. Fans also reflected that this was not very good. For a long time, the stickiness would be worse. Finally, the stereotype was made for one foot now, and it was unanimously recognized by fans. These improvements are actually fans' contributions. Kim zhe jokes that this is the 2 sense of making shoes.

social function

While designing shoes, he also developed his own APP, in addition to basic functions such as basic positioning, portable care, navigation, and parenthood. Through APP, parents can not only view their children's location and the day's action track, but also communicate with each other in real time, instead of jumping to other applications.

Gan Zhiquan introduced APP in addition to parents positioning children, but also allows users to communicate, because the crowd is more specific, the topic is also the same, such as safety, health, growth and education, and so on, the user's viscosity and activity can be guaranteed, the room for improvement will be even more substantial in the future.

from Location The evolution of social networking has gone beyond the scope of a pair of shoes, and its users can enjoy more unexpected functions. Therefore, Gan Zhi Quan said that in the 2013 year, the volume of Taobao children's shoes was 118 million pairs, and it was a market of tens of billions of dollars. If we lost 1% of the market share, we would benefit a lot.

Or challenges

As a three year old father, I imagine that my child will feel the following problems if he uses this shoe. It may also be a stepping stone challenge.

Accuracy: step by step on the Internet, the positioning accuracy is 50-500 meters indoor and outdoor 3-15 meters. From the accuracy point of view, if the indoor 50-500 meters, in a shopping mall, if it reaches 500 meters, the child may be outside the shopping mall. If this happens, it is unacceptable to the family leader.

Marketing mode: step by step introduction, a 3-8 year old child should replace a pair of shoes every six months. He bought two pairs of new shoes that year, and did not know the price. If the height is too high, it will not cause the burden of the parents. When you get the latest news, you will get a $700 per day, and you can apply for four pairs of shoes for your child for two years. It is still an acceptable price.

stay Interview In the process, the lost employee said that a mantra in the interior is "no shame", hoping to design and produce products that are not disgraceful, and expect them to be "disgraced" products on the Internet at the end of August.