Luxury Sales Are Busy Selling Goods. Consumers Do Not Pay.

< p > it is reported that in the Xinguang world, YSL old bag is being sold at 6-7 discount, while Furla new bag sells 5-7 discount promotion. At the same time, Chloe parts of Beijing's Lafayette department store are 5-7 fold, and Furla also has a discount with Xinguang world. Luxury brands are holding high discounts in Beijing, and so are other markets. < /p >
< p > in the two phase of Kerry Center in Shanghai, Mulberry also began to enter the 50 percent off promotion in summer. One of the original 12 thousand and 300 yuan leather trumpet single shoulder bag was priced at 6300 yuan after the discount. There are many kinds and quantities of discount goods in the shop. About 60% of the products participate in the discount promotion with different discounts. < /p >
< p > Chloe sales personnel said in an interview that although there were not many commodities to participate in the promotion, they included shoes, bags, small leather goods and so on. Besides, there were so few a href= "http:// www.sjfzxm.com/news/index_c.asp" promotions before the brand. A salesperson named a href= "http:// www.sjfzxm.com/news/index_c.asp" > luxury brand < /a > said that the previous discount season was between two weeks to a month, and the quantity of goods was very small. The sale of the commodities had not been sold out before the basic discount season was over yet, but this year has not yet seen such a situation. < /p >
Less than P, the industry said that luxury brands such promotion in China has an important relationship with weak market environment and weak consumption power. The brand has to choose to reduce its price to attract consumers to pay. To a certain extent, discount has a certain effect on promoting sales volume. < /p >
Miss P, a shopping Mademoiselle, said that although the discount was strong, he still chose to go to "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > Hongkong < /a > or to buy luxury goods abroad. Apart from the existence of certain price advantages, sometimes some foreign new models or classical models would also participate in the discount. If we buy more goods, we must go to Europe to get goods more efficiently. < /p >
Zhou Ting, director of the Institute of wealth and quality research, said that discount promotions can effectively stimulate consumer desires, but it may be counterproductive for the long-term development of brands. P < /p >
< p > long time and low discount will inevitably result in the decline of its brand value, which will directly lead to high-end customers away from or even abandon the brand, while the price sensitive consumers attracted by the sales promotion are not the core consumer groups of the brand. < /p >
< p > luxury brands can achieve short-term benefits on the way of discount sales, while maintaining long-term value of brands is a matter of brand balance. < /p >