Luxury Stores Opened In China

Under the prohibition of luxury, P Herm s, which has never been worried about the growth momentum in the a href= "//www.sjfzxm.com/news/index_c.asp" luxury luxury /a industry, also showed a slowdown in the recent reports.

Hermes's 2014 second quarter results show that its total sales amounted to 963 million 400 thousand euros, an increase of 9.6% over the same period of the previous year, a marked slowdown compared with the 14.7% growth in the first quarter of this year.

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< p > before, < a href= "//www.sjfzxm.com/news/index_c.asp" > Gucci < /a > affiliated to Kai Yun group released 2014 earnings report, its first quarter sales fell 3.2%, but the performance has not improved.

To this end, Gucci also actively launched "a href=" //www.sjfzxm.com/news/index_c.asp "cosmetics" /a "hope that the new business can reverse the decline in performance.

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< p > reporter learned from the Sales Department of luxury goods in Guangzhou that sales of luxury goods fell to two digits this year, and sales of business gifts were especially hard hit in the past.

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< p > according to the insiders of several luxury brands, due to the impact of sales, the major luxury groups began to adjust their expansion strategies in China, shrinking the number of stores and greatly reducing the opening of new stores, which will become the next mainstream trend.

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< p > reports have even shown that since 2013, Giorgio Armani, Patek Philippe and dugbana have left the Bund, Shanghai; Louis Weedon has also stopped the plan of opening new stores in China and used funds to decorate European flagship stores; the first Louis Weedon shop in Northeast China will terminate the cooperation contract with the expiration of the contract; many luxury stores in China are facing unprecedented difficulties at present, and Southern China has even had luxury shopping malls to secretly search for the receiving party.

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< p > report shows that in the first half of 2014, the growth of Shanghai's quarterly retail sales continued to grow below 10%, while the growth rate of online sales remained above 30%.

Although market participants generally believe that physical shops will not be replaced, more and more brands are beginning to pay more attention to how to build an online platform to better integrate online and offline businesses.

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< p > in the second quarter, Burberry and Muji were stationed in Tmall mall, leaving the official flagship store.

H&M also announced that it would open online stores for the Chinese market.

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< p > under the new retail environment, the owners of shopping centers are trying to attract consumers through various hardware and software innovations. Typical ways include providing free Wi Fi, mobile terminal applications and social media promotion.

It is also an effective way to organize influential events and exhibitions.

For example, the Monet art exhibition at the K11 shopping Art Center attracted more than a large audience in three months, and at the same time effectively promoted sales of shopping malls.

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