We Need To Develop New Forces In Fashion Design, Dialogue Between Nandu And Shen Yongfang.

As an annual industry event, the clothing trade fair witnessed the growth and growth of many brands, while the famous clothing brands in China also expanded their influence. This year, more high-end evening gowns, designer brands and luxury handbags will emerge in Shenzhen to show the trend of Shenzhen's integration with the international community.

Nandu: the Trade Fair has always been creating Shenzhen's international fashion capital from a professional attitude and fashion perspective. What are the new changes this year?

Shen Yongfang: for the first time, the exhibition launched the "original designer exhibition area" and "future star" concept area. It focused on promoting hundreds of original designers all over the world, creating a stage for these cutting-edge designers to enhance their talents, and enhancing dialogue and communication with all walks of life, aiming to create more potential talents.

Nandu: is the future star targeted at China's new generation of designers?

Shen Yongfang: mainly includes the original designer of China, the outstanding design talents who returned from studying abroad, and the "two generation" who inherited the mantle of the previous generation. Compared with the older generation of clothing people, most of them have foreign education background, and can be connected with the international standards in terms of management methods and operation concepts, and are proficient in e-commerce. Most of them are young and well disciplining.

Nandu: in what way does Shenzhen retain many new generation of innovative designers?

Shen Yong Fang We have the designer brand foundation. Now the problem is that the high-end design institutes are not enough. We are going to intensify our efforts to run the high standard creative design institutes, specially for the "future star" service, and set up the design alliance.

Zhen's designers participate in fairs to help designers connect with brands so that designers can have a sense of belonging.

Nandu: what are the needs of the already mature fashion brands?

Shen Yongfang: when the brand reaches a certain height, it has to take the international route. One is to make its design famous in the world, and the two is to introduce internationally famous designers. Many mature brands in Shenzhen are stepping into the international market, some focus on multi brand operation, and some are buying international brands.

Nandu: many of Shenzhen's clothing brands are expanding across borders, Napa's cross boundary real estate and catering industry, Ma Tian Na's cross-border film and television circles and so on. What cross boundary cooperation are there in this trade fair?

Shen Yongfang: BBLLUUEE will launch the new Lifisee art space and create the "pioneer and cross-border space of fashion and life art". We will invite cross-border artists to hold art salons, art forums and art exhibitions. The "Longhua creative Museum" and "Longgang fashion life Pavilion" built by Longhua New District and Longgang district will also provide cutting-edge creative design works to achieve the sharing and optimization of design creativity.