Investigation Of Independent Brand Building Of Apparel Home Textiles Launched By Ministry Of Industry And Commerce

Ministry of industry and information technology, supported by the Ministry of industry and information technology, based on the voluntary declaration of enterprises and the China Textile Industry Federation, the Ministry of industry and Commerce launched the investigation of garment brand building in 2012, and selected 111 "home textile brand independent brand enterprises that focus on tracking and cultivating the enterprise's basic capabilities, brand management capabilities, brand innovation capabilities, brand marketing capabilities and brand influence", according to the support of the Ministry of industry and information technology, and the voluntary declaration of enterprises in 12th Five-Year. < p > recently, < a href= "http://? Www.sjfzxm.com/news/index_c.asp". < /p >
< p > 2012 and 2013, we have issued < < a href= "http:// www.sjfzxm.com/news/index_c.asp > > Chinese clothing < /a > Home Textiles independent brand development report" and "China textile industry brand development report". These efforts have played an important role in promoting the development of independent brands of textile and clothing, accelerating the transformation of the mode of economic development, and promoting the transformation and upgrading of the textile industry. In order to do a good job in the construction of independent brand of textile and clothing, it is decided to continue the investigation of independent brand building in the apparel home textile industry. < /p >
< p > the object of this survey is 111 home textile brand independent enterprises, including the home textiles, Meng Jie home textiles, JEANSWEST, seven wolves, and good news birds, which are mainly followed by the provinces, autonomous regions, municipalities directly under the central government and the planned cities and Xinjiang production and Construction Corps. The Department's investigation will be reported to the Ministry of industry and information technology (consumer goods industry) before July 15th. < /p >
< p > < < a href= > http:// > www.sjfzxm.com/news/index_c.asp > > notice > /a > requirements, all departments in charge of industry and information should pay attention to the work of the investigation, and give full play to the role of the local textile and garment industry association, actively mobilize the organization to declare the enterprise, and strive to report to the enterprises to fully reflect and represent the brand development characteristics of the region. The survey is an important basis for the re determination of the "111 brands of clothing and home textiles that are focused on tracking and cultivating". < /p >
< p > the notice emphasizes that we should focus on fostering advantageous brands. The competent departments at all levels should keep track of services, optimize and improve supporting policies, guide enterprises to improve brand cultivation management system, and promote enterprises to explore brand mode innovation under the information environment, and improve the quality of the development of the dominant brands by putting 111 key brands of clothing and textile enterprises in key provinces. < /p >
< p > "notice" points out that we need to strengthen brand publicity and communication. The competent departments of industry and information technology should promptly summarize the successful experience of local clothing brand building. We should strengthen the exchange of brand building, optimize the propaganda of brand enterprises, promote the development of regional brands, and create a good brand ecological environment. < /p >