In The First Quarter, The Number Of Sales Units In The Same Store Increased.

After the shareholders' meeting, the vice chairman and executive director of the p a href= //www.sjfzxm.com/news/index_c.asp said that the same store sales in the first quarter of this year maintained a low growth in the number of units, which was the same as the growth rate of last year. The number of sales in autumn showed an increase in the number of units. It is also expected that the winter orders in May will be better than those in the autumn, but no specific growth figures have been disclosed.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Wang Chung Xing < /a > mentioned that the stock sold out rate of the whole industry reached 80%, that is, the level of health, while the current sales rate of Li Lang can reach 80% or more.

He said that in 2012, the stock sold out rate had reached over 95%, and the inventory in 2013 also achieved a turnover rate of over 80%. Therefore, the inventory pressure faced this year is small.

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< p > talking about the opening plan, Wang Congxing pointed out that there are about 200 stores planned for this year. At the same time, the store and shop will maintain the same level, aiming to improve the quality of the shops.

He also indicated that there was no plan to increase the discount level for retailers because the current discount rate was healthy.

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< p > Group Chairman Wang Dongxing said, "a href=" //www.sjfzxm.com/news/index_c.asp "> clothing retailing" /a "has been" bottoming out "and has entered the rebound stage. Especially in autumn and winter, it is the peak season for clothing sales. He is optimistic that the development of the industry will be better than last year, and that the performance of the company will also improve with the industry trend.

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< p > yesterday, the two largest leisure apparel giants of the United States and Semir released the first quarter earnings this year, while the two companies increased their revenue and net profit year-on-year performance.

The net profit of US bond business and the shareholders who belong to the listed company decreased by 17.2% and 15.3% compared with the same period last year, while Sen's two data grew 3.97% and 21.12% over the same period.

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< p > the industry believes that Semir's performance is rising, and children's clothing has a larger pulling effect.

Semir admitted in its earnings report that it is precisely because of the "development of children's business to promote sales growth" and other reasons, it expects that net profit in the 1-6 months of this year will change by 0-30%.

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< p > in fact, the United States is also overweight children's clothing business.

In its annual report last year, it explicitly stated that "speeding up the all-round development of children's clothing business."

In 2014, the company will first create two children's clothing brand online and offline full channel mode.

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< p > however, another "crazy O2O" behavior has not yet brought much improvement in its earnings report, which has attracted many critics in the industry.

Zhang Qinghui, vice president of the China Fashion Designers Association, also said in the Sino Australian fashion industry cooperation celebration that the core of the brand development is the upgrading of clothing from fabric to design, while O2O and other business models are only auxiliary.

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