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Local Designer Women'S Clothing Will Usher In A Stage Of Rapid Development?

2014/4/5 16:37:00 15

Local DesignersWomen'S ClothingLocalization

< p > < strong > increasing demand compels local designers to understand the market < /strong > /p >


< p > < strong > EKOKO Cr ateur ateur brand founder and designer a href= "//www.sjfzxm.com/pioneer/" > Chen Wei Yi < /a > /strong > /p >


< p > domestic dress design will no longer blindly worship and plagiarize, but return to local design.

Because of the LOGO and bump shirts, many high consumption women choose to discard the big names, and the local design starts to emerge in the market because of the ground gas and the easier to understand the design language.

The single brand effect has made it difficult for consumers to resonate, and the design starting from consumers is using design language to narrow the distance from consumers.

Many times, there are problems in design and brand management, but with the development of the market, these contradictions must be pformed into mutually compatible relationships.

Otherwise, the brand and the designer will only have a dead end. If the designer's design language is only appreciated by himself and the market reaction is very bad, it will not be a successful work anyway. But if the product is not designed, the problem of product homogeneity will also appear. What the market needs now is the designer who knows the design and the designer who can understand the market demand.

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< p > this depends on how well everyone measures.

For example, some people want to be a "market" product, which is accepted by most people, and better sales, so that the design and modeling of products may be relatively reduced.

The products of EKOKO Cr ateur are more focused on design, and of course there are things that the market needs.

EKOKO Cr ateur can use the brand to highlight our products and promote brand advantage with commodity strength.

Clothing design not only sells products, but also brand spirit.

We hope to enhance brand awareness, increase consumer's love and loyalty to EKOKO Cr ateur, and extend brand value.

The development of products has many factors, such as market, production and so on. Therefore, we must take every factor seriously into consideration, not just design inspiration.

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< p > < strong > information explosion stimulates local design and accelerates ripening < /strong > < /p >


< p > < strong > chief designer of Taiwan, "Queen of knitted" a href= "//www.sjfzxm.com/pioneer/" > Pan Yiliang < /a > /strong > /p >


< p > commodities can speak. If the market reacts well, it will show that the works are recognized. If the brands feel that the good products can not be sold, designers actually need to make adjustments.

This requires a running in time to let designers understand their suitable customers, and brand positioning is also very important.

If consumers feel happy about buying your clothes, they will be recognized.

Whether in China or internationally, the whole garment industry will be very hard on its own strength. If it is team strength, it will be much better, but it needs process and time.

Clothing, food and housing are essential for life, and clothing is a very important part. We are very well-developed in accessing the Internet information from abroad. In China, there are many foreign brands stationed in China. The fashion information is more abundant and does not necessarily have to go abroad. So there are many machines. Many overseas students come back to do the design, which can also stimulate the local design to grow and mature more quickly.

The new designers are very touching about the theme and the design of the children's interest, but in fact, there is still a distance between the wearability and the market.

The designer's work needs to meet the needs of the market, so sometimes the designer's new dream can only be displayed on the stage.

Sometimes I envy students that they can express their own ideas. They do not have to consider whether consumers can accept it. The state of freedom is very free.

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< p > < strong > consumption concept change. Local design language is popular. < /strong > < /p >


< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > Letil < /a > brand creative director Fang Ying < /strong > /p >


< p > domestic designers have developed greatly in recent years, and the design level has been greatly improved. Now the problem that local designers need to solve is how to select and integrate.

The era of blind fashion of fashion elements has ended. Instead, it is in the process of selection and integration, using local design language to communicate with consumers in depth, and only in this way can we seize the hearts of consumers with design.

Many domestic designers see that foreign designs want to learn from their own designs, but ignore their own characteristics.

Designers must learn to pform international popular design elements or design languages into brand design language through processing.

Because each brand and product line have different positioning, every year there are so many fashion trends and elements in the world that it is impossible to put them in the product one by one. This requires designers to combine the global fashion trend to select and then tell the fashion story that meets the needs of domestic consumers through the local design language.

How to integrate colors, shapes and materials into garments on a yearly basis is also the ability to test designers. The most important thing is the positioning of brand and product lines.

< /p >

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