Interview With Sam Lee, Founder Of Subcrew Brand

< p > because of hobbies, they are striving for dreams. They are "three swordsmen" < a href= "//www.sjfzxm.com/news/index_c.asp" > SubCrew < /a > Sam Lee, Frankie and Kobe.

They are all very keen on skateboarding. As Sam Sam Lee said in an interview, "this is a very exciting sport. The sprint from the top is like releasing youth in the heart, and the perfect completion of more complex moves has become the goal of the most challenging challenges." (Lee)

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< p > in the debut of "made in Hongkong", Sam Lee played the hero's Mid Autumn Festival as a very small and very confused young man.

After that, all the other characters attached to him, such as the small police, the perverted crazie, the ancient puzzled child, the small citizen, and so on. Moreover, they were full of personalities and became the famous "supporting families" in the Hongkong entertainment circle.

But the actor's business is not totally blocking Sam Lee, and more things are waiting for him to do, and more ideals are waiting to be realized.

When all opportunities are ripe and partners are eager to create their own brand, the concept of SUBCREW began to sprout in the summer of 2003, officially established in 2004.

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< p > brand name comes from submarine and crew two word, which means its team spirit and courage. Even in the dark of the deep sea, the team can respond to different environments to show the strength of the league members.

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< p > 751 D / PARK new tank site, retro green paint, mottled wall, and precision circular structure and huge dome, always outlines the aesthetic sense of industrial post-modernism.

Here, the "CHIC-YOUNGBLOOD" brings together the elements of fashion dress, retro culture, graffiti and music that young people are concerned about.

Of course, Subcrew is also among them.

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< p > < < a href= > //www.sjfzxm.com/pioneer/ > > Sam Lee < /a > KOBE, FRANKIE the Hongkong trend brand SUBCREW has released the autumn and winter series in 2013.

In addition to the design of the SUBCREW consistent American style street sense of clothing, hoodies, baseball jackets and baseball caps, and specially added to the MA-1, M65, Tiger Striped coat and other military style requisite items.

In the release of the LOOKBOOK, the three photographing locations specially selected the Military Museum, showing a full sense of the military sense of the screen.

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< p > < strong > reporter: what do you think is the effect of skateboarding on design clothing? < /strong > /p >

< p > S: first of all, skateboarding is a kind of sport which stimulates the surplus challenge. It is exciting to challenge oneself and conquer another time.

It is also true in the < a href= "//www.sjfzxm.com/news/index_c.asp > Fashion Design Industry < /a >. Constantly breaking through the bottleneck is a vast new field, and then meets the bottleneck and continues to work together with the team. This spirit is exactly the same as that of skateboarding.

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P: < strong > reporter: are you still playing skateboards? How to coordinate the relationship between work and hobbies? Is skateboarding one of the ways you vent? < /strong > /p >

< p > S: now I am not playing anymore. I devote more time to brand operation and design. I will discuss with Frankie and Kobe how to innovate in fabric, design, market and so on.

Skateboarding is a form of entertainment and can completely become a means of vent, but the spirit of skateboarding has always been accompanied by SUBCREW.

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< p > < strong > reporter: what kind of person is the most suitable for your design? What do you think of "fashion"?

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< p > S: our clothes are not very suitable for people who are overweight. They have more pure cotton texture in fabric selection.

I often do some ambiguous English letters as print patterns. Usually, consumers can not immediately distinguish the meaning of English abbreviation or simply misread, but we will have a complete English note below, which is one of the characteristics of SUBCREW.

I don't really like the word "fashion", because no one can say exactly what the trend is. SUBCREW's product should be defined as "cool" and everyone should be more intelligent.

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