Evolution Of Sports Shoes And Development Of Sports Goods Industry

A pair of sports shoes Almost everyone has it. The evolution history of sports shoes reflects the trajectory of China's sporting goods industry and the development of China's sports industry.

"In 1987, when I came to Beijing to sell shoes, I sold them as sneakers." Ding Shizhong, chairman of the board of directors of Anta, described the recognition and positioning of people when he started business. Now, sports shoes have come to the stage of winning customers by subdividing the market. Not only sports, sports age, but also outdoor, street and other people who represent different tastes.

In fact, after several years of explosive development, the domestic sports shoes market has entered a bottleneck period of development. In 2012, sales of sports shoes dropped by 19.28% over the previous year, and declined for two consecutive years. What corresponds to it is movement. clothing Sales continued to decline. But there is still the opposite data, and sports equipment, personal protective equipment and outdoor products are on the rise. This contrast is intriguing, which includes both the breakthrough direction of sports goods industry and the development password of the transformation and upgrading of China's sports industry.

From travel shoes to basketball shoes, running shoes and outdoor shoes... People's lifestyle has changed, and the change of lifestyle stems from the development of economy and society.

From the OEM of the year, the hard earned money to the self created brand and the added value of a pair of sports shoes, the industrial cluster formed from Lining to Anta and then to Fujian and Jinjiang, the road of the rise of China's sporting goods industry is also inseparable from the background of the development of the times.

Only when sports really become people's lifestyle, will the sporting goods industry get a steady stream of development momentum. Regardless of whether to exercise or not, the age of rigid demand for a front row will become the past tense. The intensity of industry shuffling is the consensus of participants in the summit forum, and who can win in this round of competition that emphasizes "quality" and "creativity" depends on a forward-looking grasp of the development law.

Yao Jingyuan, special researcher of the State Council Counselor's office at the summit forum, said that industrialization creates supply and urbanization creates demand. The quality of urbanization is the urbanization of people, and people's need for cultural and sports atmosphere in life is the proper meaning. And the consumption demand released in the process of urbanization also contains a new round of development opportunities for sports goods industry and even sports industry.

Brand value, transformation and upgrading, lifestyle and domestic demand. Gym shoes Whether economics in the field is able to "generate sufficient wind" also depends on how to put people first.