International Market Research Report: Shoe Industry Orders Fell By Half

< p > Guangzhou's "a" _blank "href=" //www.sjfzxm.com/ "shoes" /a "in many shopping arcade" has rarely hit 52% off or even lower discount.

Reporters recently learned from Guangzhou international footwear, "a target=" _blank "href=" //www.sjfzxm.com/ "leather" /a "and Industrial Equipment Exhibition (referred to as Guangzhou international footwear leather exhibition), although this year's footwear products orders decline significantly, but because of the high cost of circulation channels, footwear retail price is still 5-10 times the factory price.

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< p > reporters visited a number of shopping malls in Guangzhou yesterday and found that most brands of shoes were on sale, but the price was still not cheap.

Liu Xiaojie told reporters: "this year, the price tag of shoes is very high, and the discount is also more expensive than last year."

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< p > for this, a well-known brand footwear manufacturer told reporters: "the general factory price of 300 yuan of leather shoes sold to the mall retail price to 1500 yuan.

Some export leather shoes factory price as long as 100 yuan, but the mall price will be more than 1000 yuan.

The main reason is the complexity of China's circulation channels, such as the department store's buckles, the state's taxes, the continuous improvement of rents and so on.

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Liu Jinqiang, who specializes in export business, told reporters: "wholesale customers need tens of thousands of pairs of shoes at the same time, and manufacturers earn P.

The price of a store will be much higher if you sell them one by one.

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< p > however, in view of the declining demand in the domestic market, if retailers still do not speed up their own business models, the day will easily be lost if they rely solely on the advantages of past channels.

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< p > < strong > shoe industry orders fell half < /strong > /p >

< p > RNCOS, an international market research firm, recently released a research report. It is expected that in the 2013-2015 year, China's shoe industry sales will reach an annual growth rate of 11%.

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< p > however, many exhibitors at the Guangzhou international footwear and leather show told reporters: "last year was the most difficult year for Chinese footwear manufacturers, and the demand for domestic and foreign sales declined sharply. This year, though the situation has improved, it still faces enormous pressure."

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< p > "our domestic orders this year dropped by half compared with the same period last year."

A well-known shoe shoe owner told reporters that the shoe industry's biggest headache at present is its huge inventory.

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< p > export, Liu Jinqiang, member of the Guangzhou footwear industry association and Hongkong Footwear Association member, told reporters that the cost of leather shoes increased by about 20% this year due to the increase in labor and raw material prices, but the decline in export orders made manufacturers dare not raise prices. The main reason is that the appreciation of the people's currency against the US dollar is too fast.

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