Zhuji Embroidery Machine Technology Brings "Double Effect" Of Order Price

< p > in the past, our "a href=" //www.sjfzxm.com/news/index_c.asp "printing machine < /a" mainly exported to the India market, with a large volume of business. Some India customers made more than 250 orders at a time, with an average sales volume of about 360 units per month, and the capacity of the factory was saturated only in India.

Yesterday, the director of Zhejiang Le Jia electrical and Mechanical Co., Ltd. told reporters.

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< p > < a href= "//www.sjfzxm.com/news/" > computerized embroidery machine < /a > in Zhuji. Because of its relatively low price, it has certain competitiveness in the international market. However, it can not conceal the problem of its unitary varieties, low technical content and low added value of products.

Today, with the combination of raw materials, components and prices, recruitment difficulties and other adverse factors, profits have become thinner and more serious. The homogenization of the products of every enterprise is serious. The low price competition between enterprises leads to the export price of embroidery machine can not be improved, and it is difficult to narrow the gap between similar products of Japan, Japan and Korea. How to make Zhuji embroidery machine continue to have its own advantages in the international market? < /p >

< p > < strong > precaution > /strong > /p >

< p > < strong > breaking the "single" export restriction < /strong > /p >

< p > Zhuji has more than 300 computer embroidery machines, and has formed a complete industrial chain integrating rack production, spare parts production, whole machine production and after-sales service.

For a long time, Zhuji a href= "//www.sjfzxm.com" > embroidery machine export < /a > mainly India, Pakistan and the Middle East and Africa markets, among which India has the largest market export volume.

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< p > in fact, compared with the demand for embroidery machines in India last year, the momentum has slowed down.

This point, "Le Jia electromechanical" felt.

"Remember, in 2007, many embroidery machines encountered the sudden weakening of the India market, the customers refused to pick up the goods, and a large number of embroidery machines stranded in the port caused heavy losses.

Once the history repeats itself, it will be another disaster for Shaoxing embroidery machine.

"Chen Jia electrical and mechanical" Chen told reporters, "from this year, many Zhuji embroidery machine enterprises no longer just" stare at the "fat" of India, but prepare for the rainy day, and actively explore new potential market Egypt.

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< p > reporter learned from Shaoxing entry-exit inspection and quarantine bureau that in the first half of this year, Zhuji exported Egyptian computer embroidery machine to grow against the market.

The 30 batch and 221 units of the pre shipment inspection batch of computer embroidery machines in Zhuji area were 1 million 787 thousand and 600 yuan, up 150%, 281% and 247% respectively, breaking the "single" export restriction.

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< p > < strong > technology brings the "double effect" of orders and prices < /strong > /p >

In P interview, reporters learned that the price of embroidery machines in Zhuji has been on the march in recent years. Although it increased by 5% last year, it is still not enough to compensate for the rising cost.

"Besides the price is too low, the market is still facing the impact of the refurbishing machine. Some small businesses will recycle the old machines and refurbish them before they are sold. The machines will only cost more than 2000 yuan per unit, while the new machines will cost more than 10000 yuan. This asymmetric competition will be a great blow to our enterprises."

"Le Jia electrical and mechanical" Chen manager said.

Although Zhuji has become the largest computer embroidery machine production base in the country, its R & D strength is short and its innovation ability is not strong, and it is still in the low price competition stage.

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< p > "no longer can be won solely by quantity."

In the new variety Laboratory of a href= "//www.sjfzxm.com", sewing equipment < /a > Co., Ltd. in Zhejiang, a newly developed towel embroidery machine is placed. The mystery is only added to a newly added small part. It can add chain belt embroidery device and chain winding embroidery device to the function of towel embroidery machine, and can also install chain type double gold embroidery device, which greatly enriches the embroidery function of towel embroidery.

It is this small improvement that makes a machine equal to the function of two machines, and greatly improves the efficiency of production.

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< p > it is understood that Yue long sewing equipment Co., Ltd. is a leading enterprise in Zhuji < a href= "//www.sjfzxm.com" > embroidery machine industry < /a >. Since its inception, it has been keeping a close eye on the research and development trend of the world's best producer of computerized embroidery machines, Japan's Takashi and South Korea, and has set up a new variety laboratory consisting of more than 20 people, which has maintained long-term contact with the Institute of dynamic balance of Nanjing Normal University, and has invested nearly 8 million yuan in research and development every year. At present, more than 30 new practical patents are available, and two new products are being developed every year.

This small part of the latest development is the new product developed by the expert team after 3 months.

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< p > embroidery machine industry is now stepping into the shuffle stage, and the survival of the fittest is even more apparent. Only by developing its own characteristic products can we remain invincible.

Reporters learned that, with other ordinary embroidery machine export enterprises around the "low price advantage" in exchange for orders, now to some design and research and development ability of enterprises to wait for at least 2 months, the price is also higher than the same products nearly doubled, technology for these enterprises has brought orders, price "double effect" < /p >