Italy Businessmen Sell Hundreds Of Brands To China, Causing Chinese Enterprises To Run Wild

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Roman Jeronok, a merchant of Italy, who sold or hired Italy's old brand to Chinese enterprises, was a great success: in the 15 days, he received nearly 800 Chinese businessmen, and reached over 100 brands of various kinds of purchase or lease.

"What kind of brand does anyone want?"

"Rob" Italy old brand, for Chinese enterprises, the cost is not cheap.

And the information from all sides shows that although some Chinese enterprises buy brands for the purpose of obtaining good export channels, most Chinese enterprises are "looking inward", hoping to add a special aura to their domestic sales.

It is still to be seen whether Chinese consumers will benefit from "foreign brands" crossing the sea.

At the Canton Fair, a sharp advertisement slogan stimulated the visitors' eyes: "sell / lease".

"For Chinese enterprises!" under the slogan, there is no temptation to add: "Italy brand rush!"

"It's a snap up."

The employee of the "simple city" of Italy industrial design company, who plays the advertisement, said this.

He said that the main business of enterprises in China is to provide a variety of design solutions for Chinese enterprises. But now it seems that there are broad prospects for Chinese enterprises to pour some "old brands" in Italy.

Roman Jeronok himself seems to be an example of this broad prospect.

At the exhibition, many visiting Chinese business people made it difficult for him to take time to interview.

He said that at present, Chinese enterprises are interested in Italy brand, including not only furniture, clothing, but also familiar furniture.

Products, etc., a large number of Chinese enterprises are still looking for sports goods, small household appliances, tableware and other fields of Italy brand.

The brand price from the enterprise is also quite different, cheap ten thousand euros can be obtained, part of the brand price is more than one hundred thousand or even a million euros.

What is the purpose of Chinese enterprises to acquire foreign brands at a high price? "Cao", deputy general manager of Jiangsu sainty Limited by Share Ltd, said

For example, having independent brands is a sharp weapon for many export enterprises to break through the difficulties. "Starting from the beginning is not an easy thing to develop a brand. Acquiring famous brands is a convenient channel. Lenovo's acquisition of IBM is an example."

However, most Chinese enterprises who buy Italy brand are not international markets.

Roman Jeronok said, as far as he knows, most of the Chinese enterprises that buy Italy brand are to expand their share in the domestic market.

A salesperson of a medium-sized tableware company who attended the Canton fair said that buying foreign brands was "gold plated" for their products.

"Many enterprises are also forced to do so, and the domestic market recognised" foreign brands ". After that, it is easier to enter stores and sell high prices.

Experts from Guangdong University of Business said in an interview with reporters that Chinese enterprises should focus on acquiring the brand's design ability and marketing concept instead of thinking of obtaining the "35 years' right to earn fast money through the acquisition of" foreign brands ".