Shishi Seeks Brand Differentiation Development Strategy To Enhance Core Competitiveness Of Enterprises In An All Round Way

Start with the channel, break through the terminal mode, and solve the problem from the style and location.

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In the course of "two pioneering", enterprises focus on individualized demand, seek brand differentiation development strategy, and comprehensively enhance the core competitiveness of enterprises.

"Product positioning must be individualized and follow the investment of children's consumption value chain.

Chain efficient integration is the future road of children's products industry. "

On the occasion of the 2013 Forum on China's economic trends and the development trend of children's products industry, Lang Xianping, a famous economist, launched a dialogue with well-known experts, scholars and business elites on the issues of China's economic development in 2013, how to deal with the crisis in traditional industries, and how to innovate the footwear industry.

In Lang Xianping's view, there will be three major trends in the future children's products industry: integration, characterization and capitalization, that is, the integration and characteristics of capital must be highlighted.

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Enterprises should conform to the development rules of the international fashion industry and master the three important links of brand, design and marketing.

Lang Xianping believes that in the era of M consumption, personalized products will become the "Darling" of children's products industry. The future development of children's products industry should also aim at personalized needs and seek brand differentiation.

At present, the children's wear market is generally not as optimistic as expected, the production and operation cost of the enterprise is high, and the competition of children's wear industry is increasing day by day. Only by taking the brand strategy can the enterprise have a way out. In the new competitive situation, the enterprise only has to upgrade the existing brand to have more competitive power.

In fact, in the brand differentiation development strategy, Shishi many backbone children's clothing to explore.

It is understood that wolf star, wild leopard, Xiao Pi Pi, Ji Jile and other local children's clothing enterprises have taken measures to upgrade the original brand, starting from adjusting the product structure and creating brand, improving the technological content and added value of products, developing functional and personalized children's clothing products, subdividing consumer groups, thereby enhancing the competitiveness of enterprises.

"Children's clothing industry must continue to develop, we must improve the quality of children's clothing industry enterprises, and have their own sales channels and their own brands."

City children's wear industry association related personnel said, for children's clothing enterprises is an opportunity and challenge coexist situation, enterprises can completely through the new image to subdivide children's clothing market, shaping brand difference, differentiated marketing.