Wang Hai, Chairman Of The Double Star: I Still Value The Centenary Brand.

Facing the recent "double star civil disorder", Wang Hai, who is both the double star group and the Qingdao double star Limited by Share Ltd, looks relaxed.

On the 18 day he came back from a business trip in Tianjin, he made two cups of tea in the office and chatted slowly with me.

That day, at the news conference of special star company in Ji'nan, and launched its own new products.

Wang Hai was not surprised to hear the news. He just smiled lightly.

As for binary stars, what is wrong with integration? I value those words: tree Centennial brand, and build a century old shop.

Wang Hai always insists that his reform of the market system is related to the brand of the century.

He talked about the market pformation in 1999. When it came to the wholesalers who appeared after the privatization of marketing entities, it was said that reform had created interest bodies such as factories, agents and chain stores. It also talked about agents acting alone and weakening their own brand building.

He said that based on such factors, the double star group adopts the reform plan of "51% star star holding market".

Wang Hai said that this integration is part of the group as a whole. In fact, the binaries did not stop the reform and adjustment of the market system in the past few years. Only three blocks of tire, machinery and shoes and clothing were integrated, and this year is the adjustment year of the double star.

Through a series of reforms, we must finally promote the development of double star brands.

The report of the first quarter of double star group shows that under the fierce competition in the international market, double stars continue to open up foreign markets. From 1 to March, foreign exchange earning increased by 10.8% over the same period last year, achieving stable growth.

Wang Hai said that after this market system reform and rationalization, the two stars will build their brand more carefully.