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Hermes Fake Package Profit Exceeds One Hundred Thousand

2012/6/29 11:41:00 7

HermesHermes BagsLuxury Goods

Suppose there is such a scenario that a white-collar worker bought tens of thousands of dollars on the Internet. hermes This package is well produced and provides documents such as invoices, but the real price is only 1/10 of the purchase price. The manufacturer of the package is not Hermes, but a factory in Guangdong.


   This scene is not fiction, but a fact that often happens.


A few days ago, Hermes CEO Patrick Thomas said in an interview with foreign media that "80% of Hermes in online purchasing is counterfeit products."


Our reporter has learned that there are big loopholes in the authentication process of Hermes package. This loophole is becoming a hotbed of gray and black trading. Using the misunderstanding and bias of consumers, a Hermes fake package can even bring more than one hundred thousand profits to traders. This may be the secret of counterfeiting Hermes.


   "Take 8 of goods" business


"Our goods can be sent to the counters in Hongkong for verification. Make sure that it is genuine. " In early June 2012, the customer service manager of a foreign trade wholesale company confidently told reporters.


The customer service manager sells the brand of goods is Hermes, an internationally famous one. Luxury brand A mere handbag, with its brand tag, will cost tens of thousands of dollars.


In the list of foreign trade wholesalers, the price of these hermes handbags is only 2999 yuan, and they can be discounted if they are ordered in large quantities. "Even the people who use Hermes often find it difficult to see that our products are imitation goods. We once had customers to get the counters to test, and the results were said to be genuine."


The name of the foreign trade company is "take the goods 8", and they are already very famous in the circle of imitation luxury goods. They claim to be the Hermes package of many luxury goods purchasing websites in China. They are from their companies, and they place orders to factories in the Guangdong area to customize the high imitation Hermes package. "If we need to, we can even find the former worker of Hermes in France, but the price will be more expensive."


With Hermes CEO's bombardment of 80% of the network's Hermes package, such an underground fake bag manufacturing chain is gradually emerging from the factory to sales, at least more than three links. However, their way of fraud is unknown.


"Our products are made of imported leather and commissioned by high quality foundries." The above foreign trade wholesalers told reporters, "if customers have requirements for simulation, we can even use Hermes's original leather, so that it can be more false."


It sounds like this is the traditional practice of the goods, that is, the imitation of the goods. However, with the rise of luxury online shopping. This traditional path began to deform, and a cargo can also "sparrow change Phoenix", appearing in front of consumers as a genuine product.


  The mystery of Hongkong invoice


All the secrets actually started with a small Hongkong invoice.


The above traders said that in the goods they sent to each customer, a shopping invoice would be attached to Hongkong. Customers could show consumers the authentic goods sold in Hongkong.


And this invoice, to some extent, is the key to becoming a genuine fake hermes.


"The invoice we provided is the invoice issued by the Hongkong Hermes genuine counter." The foreign trade dealer told reporters, "you can compare it with the invoice of the Hongkong counter, which is exactly the same from the bill to the ticket."


So, what is the mystery of this invoice? Why is it the invoice of Hongkong instead of other regions?


"In order to protect the privacy of consumers, the Hongkong area refused to inquire about consumption records through invoices. Therefore, this invoice is only a symbolic meaning and has no practical effect. " The above foreign trade dealer told reporters. "Ordinary consumers will choose to believe after seeing the genuine invoice in Hongkong, and even consumers who are slightly suspicious will not be able to get the information they want because they are obstructed when they are querying."


In fact, it is precisely because of the characteristics of the invoice in the Hongkong area that Hongkong invoices have appeared in online luxury shopping. "The website that uses Hongkong invoice at present, to a certain extent, there may be problems." The above traders pointed out.


In order to verify the above foreign trade business, our reporter landed on the Internet to search for Hermes purchase. A website called "luxury goods" is at the forefront of search results.


Reporters landed on the website and selected Hermes for a price tag of 32000 yuan. Briefcase And to the website customer service consultation, how to verify the authenticity of the package. The answer that the reporter gets is, can offer the invoice of Hongkong special counter, consumer can also go to the Hongkong counter to check the goods door-to-door.


At present, the reporter has no evidence to prove whether the above foreign trader's statement is true, nor can it prove the authenticity of the above purchase website's luxury goods. However, coincidentally, the reporter also consulted a number of online stores, but the results are all sales of hermes bags, which can provide sales invoices for Hongkong stores.


When asked about the source of the above Hongkong invoice, the foreign trade dealer said it was not easy to disclose, but his company had internal channels to get the invoice.


Earlier, according to the Hermes official announcement, 2 of the 12 people involved in an international fraud Gang destroyed by the company were sacked employees of Hermes. The announcement of the Hermes brand shows that there may be other incumbent employees involved in the fraud case.


   Hermes's "boost"


In fact, no matter how emulation the online sale is, how authoritative the invoice is, if consumers insist on verification, they can still check the authenticity of the package. And the last link of the 80% network sales fake package market is related to Hermes company.


When reporters asked how to deal with consumer rights, almost all fraudulent traders used words like "definitely not" and "absolutely impossible".


"Hermes will not have enough time to help consumers identify the authenticity of the goods. If consumers want to check the authenticity of a package, the process of the international big card usually takes six months." A fake dealer told reporters, "who do you think will be waiting for six months for some special consumers?" "If there is no justification for the inspection, the cost of the usual inspection will need to be paid by the consumer, which is almost the same as buying a new bag."


This loophole has become a major reason why many counterfeiters are unscrupulous. And online shopping, seemingly perfect after-sales service, is also full of flaws in front of this loophole. {page_break}


  Let's take the excellent online sale of luxury online sales as an example.


When the reporter consulted his verification of fake goods, the customer service of the website gave such an answer. "We give customers 7 days' inspection time. During this period, there are any problems that can be returned. If the brand counters or relevant authoritative departments prove that our products are not authentic, we will be responsible. We will check whether our website is sold according to the tag reserved by consumers.


However, such a response, in the eyes of the traders before, is almost equivalent to "no response".


"If they are not purchased at the relevant stores, these stores will not test whether they are genuine. And even if tested, there will be a long wait. " The traders said so.


As of press time, our reporter tried to contact Hermes to respond to this, but failed.


   "A fake package can exceed one hundred thousand yuan."


With the outbreak of the domestic luxury market, the profits of this counterfeit chain also began to emerge.


"At least you can earn several times. Even some overseas purchasing websites can earn more than one hundred thousand yuan per package." A Hermes trader told reporters.


In this interest chain, mainly in the form of traders and purchasing websites or retailers in the form of three parties. Traders build high imitation bags through downstream factories, while purchasing websites and retailers gain huge profits through sales.


Traders take the "take 8" as an example. The main cost of the company is production cost. "The skin of our package is imported from Hermes, which is imported from the imported Lai Chi Wan cowhide. The wholesale price is about 5000 yuan." It is understood that an imported leather can produce at least ten leather bags, and the price of each leather bag is close to 2000 yuan.


  However, higher profiteering comes from sales.


"Because our goods are very real and can provide invoices, some sales places are sold at the price of genuine products." The traders told reporters.


Take the website's 35 centimetres of Kylie yellow bag as an example, the wholesale price of this package is 3000 yuan at the website. And the reporter inquires the network, the price of the same type of genuine bag is close to 50 thousand yuan. This also means that if the websites and retailers sell at a discount, their profits will be more than 10 times.


For these profits, some purchasing websites will also try to convince consumers that their bags are genuine.


"Some websites, which are known as overseas purchasing agents, buy bags from us and send them to France. After being transferred to France, it is then sold to domestic purchasing customers. They can earn more than 100 thousand yuan per bag. "


According to the traders mentioned above, most purchasing websites in China adopt such a way.

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