Shenzhen Interprets New Fashion Attitude For You.

Familiar with China (Shenzhen) International

People at the dress fair know that every trade fair has a distinct theme, such as the theme of last year's "Metamorphosis".

But the theme of this year's rendezvous is particularly refreshing: fashion, attitude.

This is quite new in many fashion exhibitions in China.

In this context, fashion is not only material, entity, but also spiritual and conceptual. Fashion is not only an industry and a few people's patents, but an open platform for everyone to participate in.

This year, the Shenzhen Trade Fair is heading for its twelfth year. It will bloom in Shenzhen Convention and Exhibition Center from July 8th to 10.

"12" is a reincarnation in the traditional Chinese concept of time. What surprises will this industry exhibition bring to the south?

First of all, fashion attitude.

The creator of fashion carriers such as clothing

For a long time, enterprises have strictly followed the jungle rule of natural selection and survival of the fittest. This is the highest goal of maximizing profits by extensive management or even vicious competition.

How far can this irregular movement ignore the fashion industry ecology?

Fashion can no longer be an impulsive impulse to build up gold and silver. It can no longer be a profit driven and irregular movement. It can no longer be a small number of people's empty pursuit. It can no longer be a self appreciation of fashion in a single industry. It needs to return to the source of human life. We need to think seriously about the core value of the brand, and realize the harmonious co-existence of unbounded and other needs. We need to form a sharing platform to break the boundaries of the industry, and we need to establish a brand-new and future view of fashion.

The twelfth China (Shenzhen) international brand clothing and apparel Fair will be blooming with a fashionable attitude, thinking fashion in a new perspective, building fashion and defining fashion.

Looking at the current many domestic clothing exhibitions, they are faced with the dilemma of "self editing, self guided, self acting and self watching". A very important reason is that they can not let the fashion of self indulge themselves penetrate the beautiful shell of the exhibition, from brand fashion and professional fashion to popular fashion and urban fashion.

The organizers of the Shenzhen trade fair are keenly aware of this point, with a high degree of professionalism as the basis for development, with inclusive sharing as the way to expand, and with practical service as the soul of exhibition, to realize the magnificent turn from fashion industry to fashion culture, fashion value and fashion attitude.

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Joint fleet test water industry chain integration

The development of regional fashion brands is

A particularly striking feature.

Entering the trade fair, the first impression is the joint fleet of the local fashion industry.

It is reported that the exhibition area of the fair will be expanded to nearly 80 thousand square meters.

The 6 largest exhibition hall, more than 10 sub exhibition areas, and more than 3500 booths will attract more than 1000 excellent brands and tens of thousands of professional visitors from dozens of countries and regions.

At the fair, odbo brand display and fashion show not only express the unique attitude of odbo brand to life, but also show the spirit of exploration of Shenzhen clothing brand in seeking development.

This session will set up the "buyer's spot procurement area" specially. We invite the professional purchasers who have purchasing intentions and orders at home and abroad to come to visit and negotiate with them and place orders directly.

At that time, the organizing committee will conduct a comprehensive cooperation with the large department stores in China, and invite the main responsible persons, buyers from Southeast Asian countries, and professional fashion buyers from all over the country to gather together to carry out the "one to one" negotiations.

At the same time, the international independent designer joint exhibition jointly sponsored by 20 international designers and the Italy theme exhibition area will also be showcase in the "buyer's procurement area".

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This year's clothing trade fair shows another distinctive feature of professionalism. It is based on the industrial chain, integrating the upstream and downstream resources, and achieving the zero distance industrial chain docking to promote industrial upgrading.

The spectacle exhibition area was first unveiled at the current trade fair "buyer's procurement area". The Henggang Street Office of Shenzhen joined hands with nearly 20 enterprises from Guangdong provincial spectacle chamber of Commerce to participate in the exhibition.

As the world's leading production base for high-end eyewear brands, Henggang's top 70% eyewear brands of the foundry industry, with the help of this exhibition, carry out horizontal linkages between industries and achieve the pformation and upgrading from production and processing to their own brands through deep cooperation with clothing brands.

In addition, the Shenzhen garment industry association will also jointly set up "underwear exhibition area" in Guangdong lingerie Association.

The 2012 Shenzhen garment equipment exhibition was also held for the first time during the trade fair.

At the exhibition, nearly 20 well-known domestic sewing enterprises organized by Shenzhen sewing equipment industry association attacked the sewing equipment industry under the severe test situation, and presented excellent sewing equipment as a whole.

2012 Shenzhen international textile fabrics and Accessories Expo was also held in the same period to display the latest international textile fabrics and accessories, and display the international trend of excipients.

Three, the exhibition can be a comprehensive overview of the industrial chain.

The development of high-end smart thinking industry is the characteristic of Shenzhen trade fair at the beginning of its founding. The Shenzhen Fair will hold a summit conference on Ming 2012 China's department store and apparel brand, and MYMO 2012 China's excellent agent brand terminal operator conference.

Sharing "exhibition"

After more than 10 years of development, the Shenzhen Trade Fair is no longer a single trading platform. "Sharing" has been particularly prominent in this trade fair, including the sharing of domestic fashion and international fashion, the sharing of fashion industry and fashion industry, and the sharing of professional fashion and popular fashion.

Highlighting the original design and integrating the international trend is the distinctive feature of this fashion fair.

This year's special fashion show, many brands and excellent designers both at home and abroad will pour out the original design power of the original design of the colorful melody and charm.

The series of supporting activities such as the opening and closing ceremonies of the Shenzhen trade fair, the evening party, the Chinese and foreign famous teachers' fine show activities, and so on, have always been a beautiful scenic spot for the Shenzhen trade fair.

On the evening of July 7th, the monsoon will hold the opening dinner of "windy, unbounded, monsoon fashion celebration". The opening ceremony of July 8th, Ji Xiang Zai will perform the "Ji Xiang Zai 10 years together" art celebration, convey the dress culture of the New Oriental culture and welcome the eastern aesthetics. On the evening of 9, the fashion show of MYMO will present a different fashion and exquisite elegance. After last year's fashion turning point creative party, this weekend's pictorial will again join hands with the organizers to create a grand fashion creative party.