Brand Positioning Determines The Future Of E-Commerce

At the time when the B2C website, such as fans, shopping mall, malls, dream bazaar and so on, has not been receded by the capital, the Amoy brands who are developing on the basis of online stores have also been favored by VC.

For example, Mai Bao received a total investment of 30 million US dollars from DCM and Lenovo venture capital, and Korea's clothes house and well-known venture capital fund IDG reached tens of millions of dollars in financing; the first ten children's brands, such as the first children's clothing brand green box, the tide brand seven grid, and so on, have all won the VC investment. It can be seen that, at present, the electricity supplier has begun to enter a new stage of development, through financing to help oneself enter a better development platform and get better resources.

To analyze their development path, we can see that there are two advantages to Amoy brands to get financing. First, speed up the development process. After financing, it can help brands not only expand online sales and overseas markets, but also occupy more market share. With capital, enterprises dare to advertise, increase brand exposure and dissemination effect.

Lately, Children's wear The Amoy brand green box also invited the show of "Da Xiu" as spokesperson, took an advertising short film, put on exposure in various major media, enhanced brand awareness, and expanded consumer groups from online to a wider range. Second, enter a new circle. After getting the investment, investors will introduce the resources around them, and integrate them and make rational use of them. Through the introduction of investors, wheat bags will use effective resources to enter Japan and rapidly expand the sales market.

The benefits of investing are self-evident, but when VC chooses to invest in enterprises, it is generally the top brands in various market segments. In investigating the brand standards of the Amoy brand, the crown and praise, the supply chain status, and the management capacity after large-scale expansion are all considered investment factors. Only small achievement sellers are looking for VC investment and expanding their strength. They need to define their brand positioning first and how to develop their own blue ocean in the competitive Red Sea market. Accurate brand positioning and market segmentation are the most fundamental factors for sustainable development.

When it comes to brand positioning, we have to mention the brand name of Joyce's dress. Its brand style and market positioning are very distinct. When many sellers are still pursuing low price, quantity and new speed, Joyce has already begun to plan the direction and direction of brand development. In the direction of brand development, insist on not following followers, and strive to lead the fashion trend and guide consumers and lifestyles. Joyce hopes to convey to consumers: "light elegance is also an attitude towards life, simple and not simple."

Adhering to "light elegance" brand positioning Under the premise, Joyce launched a series of strategic deployment around the brand culture. For example, while insisting on brand positioning, creatively planning a feminine fragrance series of autumn women's clothing, combining design, creativity, culture and story perfectly together, creating a culture belonging to Joyce brand style.

A clear brand positioning and development plan determine the future. market Share and stable consumer groups. On this basis, attracting venture capital and expanding financing are bound to be more powerful. If we are committed to capital expansion and ignore the core of brand positioning, there will be a lot of hidden worries even if we get into capital.

I believe there will be more Amoy brands in the future. After reform and development, it is easy to see that financing can serve as a booster, but it is not the key to winning. Reasonable and clear brand positioning and professional brand operation are the future of the electricity supplier.