Why Are Clothing Companies Keen To Burn Money For Animation?

Recently,

It is understood that with the help of

Zhou Sibang, director of Taizi long animation department, told reporters that the image of Dragon Prince was designed by Japanese famous cartoon design master and Momoka Kazumiyuki, the father of salty egg Superman. The image of Prince of dragon in five animated cartoons is basically the same, but only for local anti-theft version.

In addition to cartoons, the Dragon Prince will also enter the industry of toys and online games.

Zhou Sibang said that in the future, "Dragon Prince" will introduce some small games, such as Kaixin, which are easy to operate, and will also land Apple's "App store".

Why is a clothing company so keen on "burning money" to do anime?

Yan Ming, director of the Dragon King's galactic adventures, says that this is mainly based on the added value of clothing.

"Now the clothing enterprises, long ago not to fight the price, that will go to a blind alley, but value the cultural added value behind the clothing."

Yan Ming has participated in a IBM activity. The organizers distribute hats on the spot, and many people will print IBM logo.

"This is the value of culture.

In fact, many garment enterprises begin to combine clothing with culture.

As far as I know, many enterprises are also doing animation, that is, some forms are different.

For example, some enterprises are "blockbuster" movies, such as Kung Fu Panda and Transformers 3, and others are seeking animation works from domestic animation companies; others, like us, specialize in cultural companies.

The Chinese clothing (000902, stock bar) enterprise that borrows Transformers 3 is the US group.

In the movie which was just released soon, the actor's costume from the beginning was the MTEE of the palace pattern.

Moreover, in the first 5 minutes, the hero appeared on the screen with this appearance, creating "the longest time of product implantation" in Transformers 3.