Business Strategy Determines Price Of Exhibition

Recently, exhibitors in the exhibition industry have received different fees from exhibitors. Exhibition fee There are many questions about it. Some people think it is unfair. In my opinion, the advantages and disadvantages can be analyzed from the following aspects:

First, the exhibitors' participation in exhibitions in China in the past is higher than that of domestic exhibitors. This is a historical problem. Generally speaking, as developing countries are lagging behind and the level of economic development is relatively low, some protective policies are adopted in their development process, such as the different prices of domestic and foreign products and consumption that some developed countries enter their country. This is a common practice recognized by the international community. Before and after China's reform and opening up, the practice of internal and external price policy in some areas, such as civil aviation, tourism and foreign exchange certificate stores, is the practice of this Convention. The implementation of these policies was of positive significance at that time. It has been the practice of foreign exhibitors to attend exhibitions in China to pay higher fees than domestic exhibitors. Exhibition industry Specific performance.

Two, at present, a price has naturally been formed internationally, that is, exhibitors from any country go to other countries to participate in the exhibition. The total exhibition fee (excluding accommodation, transportation) is between 2000 and 3000 dollars per standard booth. This means that if you want to leave your country and go to some international exhibitions, you must be prepared to pay the cost. At this point, whether you are a "poor" country exhibitor, or "rich" exhibitors are all alike.

Three, the determination of exhibition fees depends on the balance of many factors. The exhibition organization exhibition (which is a commercial exhibition) must have economic benefits, that is, profit, whether from the present or in the long run. The exhibition enterprise organization exposition involves various aspects: considering the cost of exhibition, rental, advertising and enterprise costs; consider the business strategy of creating a brand; take into account the economic affordability of exhibitors; evaluate and weigh how each exhibition operates according to various factors, and find out how to find a balance.

To sum up, in theory, although China has joined the WTO, foreign exhibitors should enjoy it. "National treatment". However, as the actual situation of each exhibition is different, how to reasonably collect the exhibitors' exhibitors' fees and whether they should take the same price or different prices should be based on the principles of market regulation and the business strategy and international practice of enterprises.