Wrangler: Jeans Designed For Cowboys.

Wrangler jeans, one of the world's three largest Jeans Brands, is a brand originated from the western United States.

With the changes of the times, it has developed into a confident and traditional style with the essence and fashion of the western United States.

Wrangler aims to show the spirit of authentic jeans designed for cowboys.

The design takes the spirit of the American West as the main inspiration and is designed according to the real cowboy needs of the United States. It is practical and not exaggerated, which fully demonstrates the rough, bold and restrained feeling of cowboys in the western United States.

In 1904, BlueBellOverallCompany was set up to introduce jeans in the form of work clothes and named it "Wrangler" brand jeans.

In 1926, BlueBell merged with BigBenManufacturingCompany, a working garment manufacturer. During this period, the products launched by Wrangler were mainly made of practical work clothes.

Recognizing the special needs of cowboys, BlueBell expanded its production line and committed to the cowboy route, creating a model of Western jeans for blue jeans.

The earliest Wrangler jeans are known as 11MW (Men`sWestern), mainly based on the Western Horse Riding Trainer (Rodeo).

The biggest difference between Wrangler jeans and Lee jeans is that Wrangler has replaced the double arch decoration line with the "W" shape line in the back pocket.

At the end of 40s, at the end of the 50s, BlueBell invested a lot of money in Hollywood's movies about the west, which greatly increased the popularity of Wrangler and was also favored by the Hollywood giant star RodeoBen.

In the early 50s, Wrangler introduced black Danny shirts and black jeans on TV for the first time.

During this period, Wrangler also developed a series of women's jeans - "Jeanies".

In 60s, BlueBell launched a series of jeans products such as saddles, riding boots, cowboy hats and so on.

In 1961, the Wrangler branch was established in Brussels, and later in the Belgium, Germany, the United Kingdom and other places to set up distribution network, so that Wrangler's western cowboy image successfully landed in Europe.

In 1984, BlueBell gradually became privatized, and its branches in Europe disintegrated slowly until it was acquired by VFCorporation company in 1986.

Behind a successful brand, there must be a great designer. Wrangler13MWZ jeans were born in 1947 and designed for the famous cowboy designer RodeoBen. Because the designer is a cowboy, the 13MWZ designed is designed for the actual needs of the cowboys in the western United States. Its unique design is called the classic "Cowboycut".

For example, a specially designed watch bag is tightly attached to the head of the trousers. After wearing the belt, the bag is firmly concealed and things are not easy to fall out. The high and deep crotch makes the cowboy feel comfortable when riding; the length of the trousers can just wear the cowboy special belt which is relatively thick, and the two distance can accommodate the huge buckle of the cowboy belt.

The smooth rivet not only increases the firmness of the seam, but also does not scratch the saddle. Its red bronze is also the unique color symbol of Wrangler.

The design of straight leg pants is just covered with cowboy boots, and it will not be too loose or too tight.

The 7 pairs of trousers make the force of the worn leather belt average, and the whole trousers body is close to the waist.

One of the special features of 13MWZ and the whole Authentic series jeans is that the "W" line, which symbolizes "Wrangler" on the back pocket, has become the classic Peugeot of Wrangler.