Ppl Officially Launched The Double Brand Operation Strategy Of Pat Le And Pu Le Road.

2011/4/26 10:38:00 170

A few days ago, the reporter learned from the Pallas sporting goods Co., Ltd.

outdoors

The brand PL2, named "Pu Le road" in Chinese, has officially launched the dual brand operation strategy of Pat le and Pu Le road.

So far, the pie brand and Pu Yue Road.

brand

Will appear to be neck and neck, work together to send the music terminal.

market

To meet the needs of consumers in different forms of life.

The brand of Le Le will continue to face the mass consumer market with the brand attribute of happy movement. The customers who sell the age range from 18 to 35 years old, Pu Lu, with the brand concept of "the realm of mind, happy to travel", is oriented to the group that is keen on outdoor leisure sports. The consumers who sell the age range from 25 to 40 years old have certain economic strength, pay attention to the quality of life, enjoy the experience of relaxed and comfortable outdoor life, and have clear requirements for the functionality of the products.

According to the introduction, Pu Le road's brand positioning is urban fashion outdoor, its product line will include five outdoor series: mountaineering shoes series, outdoor hiking series, leisure outdoor series, business outdoor series, outdoor shoes series.

In addition, the brand will also develop functional, matching outdoor products such as clothing, backpacks, protective clothing and tents to meet the market demand of outdoor leisure sports.