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Ma Yun's Intellectual Game

2011/3/26 9:02:00 99

Some time ago, Ma Yun's "pain chopping" Wei Zhe's events were flying everywhere. People had done a lot of evaluation besides the two values of Ma Yun and Wei Zhe.

In fact, people are more serious about their integrity values, as well as the lack of B2B business growth and personnel struggles.

Looking back at several famous "public relations shows" in the past, the results are actually mixed.

Strategy: defining published information

Many people attribute Ma Yun's success to one skill: English.

Based on this,

Jack Ma

He can often speak abroad and attract the attention of many foreign media.

In his speech, he will often exaggerate his legendary experiences, such as desalting his English teacher's identity, and turning fluent English into a tour guide for foreigners at the edge of West Lake.

Moreover, in order to convince others of the Internet, he once made up that Bill Gate has said that the Internet can change every aspect of mankind.

"Actually, this is what I said. I later saw Gates and apologized many times."

Effect: the position of its grassroots entrepreneurs quickly gathered a group of worshipers for him.

His "no business in the world", "if I can succeed in Ma Yun's business, then I believe that 80% of young people in China can succeed in business" and other remarks make it seem to be a spokesperson for many people.

strategy

High lifting and high beating

TaoBao

At the initial stage, Ma Yun set off a public opinion campaign against eBay eBay.

He directly defined the very weak Taobao as the challenger of eBay. In the eBay eBay office building, Taobao's billboard was opposite to the tree, and Ma Yun, who personally conducted marketing and public relations, claimed that "sharks are nothing but crocodiles in the Yangtze River", such as "Taobao's ultimatum for eBay" and so on. Ma Yun has always talked about foreign countries from home.

Although eBay's revenue has been much higher than that of Taobao in the past several years, Taobao has announced that it will "beat" eBay after one year of its establishment, based on the unrecognized data such as Alexa ranking and user coverage.

Effect: Although winning and losing were separated after several years, eBay's acclimatization and its negative effects were magnified by Ma Yun's "public relations language" carefully designed, and promoted the popularity of Taobao, eBay.

Strategy: avoiding reality and avoiding reality

In August 2005, YAHOO and Alibaba strategic cooperation, Ma Yun cooperation will be interpreted as "Alibaba to acquire all the assets of YAHOO China, YAHOO will also invest 1 billion dollars in cash for Alibaba company".

But as more and more information is revealed, people gradually find that the result of this paction is YAHOO becoming the largest shareholder of Alibaba, and will have the possibility of increasing board seats and controlling Alibaba in five years.

Effect: with the advent of the "Iron Lady" Carol Batz, and the time limit for the change of board seats, the window paper was finally broken.

Will the future board of directors let Ma out?

Strategy: initiative to break the situation

Alibaba supplier fraud is not a new problem.

As early as the third quarter of last year, Alibaba cleaned up nearly 1200 suppliers suspected of fraud, including the previous liquidation, totaling nearly 4000.

This figure is far greater than the more than 2200 Alibaba published two years ago, indicating that the problem is already serious.

However, the supplier fraud problem has not attracted enough attention from the outside world, and Alibaba has not called for the rectification of values.

Instead, this topic was triggered by Ma Yun's initiative and enlarged under the background of class manager such as Wei Zhe.

Effect: Ma Yun won some praise at that time, but it also exposed many problems of Alibaba.

Whether this is smart or wrong is still to be further observed.

What is Ma trying to hide?