Li Yan: Brand And Creativity Are The Magic Weapon For Upgrading The Professional Market Of Chinese Clothing.
Upgrading is not just a profession.
market
The main theme is also the main theme of the whole industry. However, depending on what upgrading, the supporting points in the whole industrial chain are different from those in the middle and lower reaches.
As the terminal of the industrial chain, the professional market is developing rapidly by brand and creativity. It not only inspires the innovation of upstream, but also conquers more terminal consumers.
Over the past year, professional markets across the country have focused on brands.
There are some market focus outputs.
brand
Keqiao China Textile City "full of global" brand activities are promoting all kinds of Keqiao fabrics all over the world, the "influence project" of the Guangzhou Baima clothing market will continue to go north to the west, and the brands of white horses in Zhengzhou, Beijing, Urumqi and other places are gradually stationed in the local area.
While other markets focus on brand introduction, Beijing Dahongmen Fucheng mansion has readjusted brand positioning, introduced many brands, and built a 20 thousand square meter fur square, attracting many strength merchants.
In Changshu Tianhong clothing city, the market quickly gathered more than 3000 women's clothing brands and set up rainbow.
clothing
Urban strategic alliance.
There are also some markets that focus on designers. The design competition launched by Changshu clothing city, West willow China Commercial City, and song song dress city has set off a creative trend. Every competition has attracted many excellent designers to participate.
The Silicon Valley, the designer of the center of China Textile Center, has also opened up the "China Textile ODM center", which has further narrowed the distance between designers and the market.
No matter what way to upgrade the power market, it is inseparable from creative innovation, and can not be separated from the brand.
In 2011, and even for a long time to come, the market will focus on brand and creativity.
Who has learned the true meaning of brand and creativity, who can grasp the hearts of consumers and who can laugh last?
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