AOKANG Group Joined Hands With Summit Forum To Build China'S First Footwear Industry Cooperation Alliance

More than 50 large chains all over the country

Building strong retail channel brand

It is understood that with the further intensification of the market competition in China's footwear industry, the footwear industry in Wenzhou has changed its development mode.

On the one hand, they upgrade their products and brands to large department stores; on the other hand, they sink into the chain shoes city, and further expand sales and expand market share.

In recent years, AOKANG group has achieved remarkable results in its multi brand operation. Besides AOKANG's main brand, its Kanglong casual shoes and young Red Flamingo leather shoes have been developing rapidly, and have become the brands that each shoe lock city of Dalian is competing for.

This time, the more than 50 shoe city executives organized by China's chain shoe city council came to warm with AOKANG to communicate with each other on the cooperation between the two sides.

At the forum, the newly established cooperative alliance issued the "Declaration on China's chain footwear enterprises cooperation".

The two sides said that in the future, they will fully integrate the channel resources of each regional chain shoe city, and carry out all-round cooperation in the fields of commodity procurement, image promotion, event promotion, training management and so on.

In the future, we will not exclude deeper cooperation in the field of investment and capital, and jointly build a brand of chain shoes city across the country, making the chain shoe city a professional channel with strong appeal and influence like the electrical appliance industry, such as "Gome" and "Suning".

"The retail channel of China's footwear industry needs an aircraft carrier urgently, and finally it will achieve strong alliances to jointly promote the pformation and upgrading of Chinese shoe enterprises and enhance their overall competitiveness."

Wang Zhentao, chairman of Zhejiang AOKANG footwear Limited by Share Ltd, said at the forum that China's footwear industry has developed rapidly from single product and brand competition to the competition of resources and capital through the rapid development of the footwear industry. The establishment of the footwear industry cooperation alliance will gradually achieve the organic integration of resources and capital, and will lead Wenzhou footwear enterprises to enter a new period of rapid growth.

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Catering to the needs of alliances

Li Li, chairman of the China retail chain shoe city council, looks after the establishment of the footwear cooperation alliance. It will not only be between shoe companies and terminal shoe cities, but also between shoe cities. The members are expected to carry out unified procurement, unified training and coordinated development among members, which is a cooperative mode which is suited to the requirements of the alliance.

According to Li Li, the chain shoe city was born in the early twenty-first Century when the brand terminals broke through in a difficult situation. It has the advantages of high quality, low price and the popularity of target consumers. It is an attempt for the industry to overcome itself.

Despite the attack on shops, employment costs and shopping malls, stores and other channels, most chain shoe city fossa has grown hard in a certain region.

But after nearly 20 years of development, their advantages are still in existence. For example, Hubei's Prince shoe city, Anhui's big shoe industry, Jilin's big rich shoe industry chain corporation and so on, have already occupied a considerable market share in the regional market, like Chongqing's red sail shoe city, there are about 150 stores in the locals.

In view of the positioning of this retail format of chain shoes city, AOKANG has taken out two brands of its Kanglong and red Firebird.

"We generally divide the shoe market into three grades, and there are three modes of shopping mall, franchised store and chain shoe city.

If an enterprise wants to sustain its development, it should also push forward the existing two channels.

They are fashionable and the price is right. Many shoe city executives have expressed their desire to introduce them as soon as possible.

AOKANG shoe sales Co., Ltd. relevant person in charge told reporters.

"The shoes of these two brands, Kanglong and the Red Flamingo, have an absolute competitive advantage in our shoe city regardless of the style or price. The sales will be very good."

Luo Tiegang, chairman of Hunan red bean red shoes city, loves Kanglong's casual style and Korean Firebird style shoes. He thinks that the two brands are clearly distinguished, fashionable and fashionable, and are very suitable for young people in the city.

"Wenzhou businessmen are good at joint and Wenzhou enterprises are good at integration. This is the most outstanding feature of Wenzhou mode.

The same manufacturer, the joint of the same industry, is also the first step in the industrial pformation and upgrading, but also the performance of the private enterprises to mature.

At the summit forum, leaders and experts also spoke highly of the footwear industry cooperation alliance.