"2010 China Fashion Network Grand Ceremony" Officially Launched
On December 14, 2010, China's clothing industry can be said not to be quiet, and many things happened. As the first online clothing media platform, China Apparel Network has jointly launched the "2010 China Apparel Network Gala" activity with China Apparel Newspaper, Apparel Times, etc. This activity is mainly to sort out the brand awareness of Chinese clothing enterprises, and record the branding process of Chinese clothing and the development of clothing industry.
It is understood that the main activity of the "2010 China Fashion Network Festival" is the "Annual Brand Selection", which consists of seven major selection projects, including "2010 Top Ten Women's Wear Brands", "2010 Top Ten Men's Wear Brands", and "2010 Top Ten Underwear Brands". The selection method is open online voting, and anyone can participate. The final result will be determined by the number of votes obtained by the candidate brands; There are about 20 candidate brands in each selection item. After careful selection in the early stage, these brands basically represent the overall brand level of China's clothing industry.
The deadline for voting on the "China Fashion Network Festival" is December 31. In order to encourage netizens to vote, the sponsor also specially prepared prizes worth more than 5000 yuan, and set up awards for the voting process - after the vote, as long as you fill in your real contact information, you can participate in the lottery and win the chance. As for which brands can be elected as the top ten of the year, it is entirely up to netizens to vote. In particular, some online clothing brands such as Vancl and Qigege in 2010 were more attractive. In order to reflect the development trend of this industry, the selection activity also set up a separate vote item of "2010 Top Ten Online Clothing Brands". In addition to the annual clothing brand selection activity, the "2010 China Clothing Network Festival" will also take stock of "annual clothing industry events", "annual clothing industry figures", "annual clothing industry quotations", etc.
At present, China Garment Network is the leading clothing industry portal and mainstream industry network media in China. Its number of registered members and average daily page visits rank first among clothing industry websites, and its influence is recognized by the industry. It is reported that the reason why China Garment Network launched the annual selection of clothing brands is that in this year, it fully felt the growth speed of Chinese clothing enterprises, and felt the great improvement of brand awareness of clothing enterprises - nowadays, more and more brands are promoted through the Internet. Based on these facts, it is necessary to conduct a sorting and inventory of the development of clothing brands to record the branding process of Chinese clothing, promote the promotion of brand awareness of Chinese clothing enterprises, and thus provide a media perspective observation reference and service for the development of China's clothing industry.
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