The European Outdoor Brand, The Famous Brand, Will Enter The Chinese Market In 2011.

Recently, Europe is known for its outdoor activities.

The brand is actually not strange to most of the department stores. Most of the department stores in China can see its swimming goggles special counters, but this is the product of the whole brand. In the beginning of 2000, jester was concerned about the outdoor market dynamics in China. But as an internationally recognized brand, it was always prudent to open up a brand new market. In the 2005 year, only to start the series of aquatic sports products into China.

According to the analysis of the industry, the high profile of China is the result of its water sports taste in China. The potential of the Chinese market is far beyond its original estimate, which has attracted the brand new planning of China today.

It is reported that since its entry into China in 2005, the swimwear series has become popular in China due to its fashionable style, first-class quality and good performance. In just five years, Gester has become a famous brand in the high-end swimming tackle market in China.

Outdoor sports give people the first feeling of mountaineering, skiing, rock climbing, camping and other challenging and professional activities, and outdoor brand has also been giving people a professional, stable and expensive impression.

It is true that the traditional outdoor sports products are all the same. However, he breaks the Convention, uses high-tech materials and techniques of professional outdoor sports equipment in leisure sports equipment, and boldly adds fashion elements. In the world outdoor sports equipment industry, he first promotes the concept of "fashion outdoor", and deducts the new outdoor lifestyle of "leisure, fashion and health".

Because of this, all of us are popular with consumers and become the leading outdoor brands in the world.

　　杭州资深户外品牌代理商陈先生认为，佳斯特会成为中国户外品牌的一批黑马，首先是因为目前国内专业户外运动并不普及，国内现有的户外消费群其实多数是“假户外”(指非真正专业户外爱好者)，他们在产品选择上多数偏向于时尚与休闲类产品，而佳斯特正是这种风格定位，刚好满足国内户外主流消费群的需求，以前那些在我们专业户外里淘休闲款顾客群在佳斯特进入市场后多数会舍弃我们而选择佳斯特;其次，淡季不淡能使佳斯特更好的立足于市场，众所周知，在户外运动乃至整个鞋服行业夏季都是一个明显的淡季，但是佳斯特因为有泳镜泳装这一夏令运动产品恰到好处的实现了淡季不淡，就凭这两点佳斯特在中国市场都非常好立足;陈先生还告诉记者他最近正在跟佳斯特商谈，想拿下该品牌在杭州、宁波两地的代理权。

Mr. Sun, who has more than 10 years' experience as a brand agent, said that he was more determined to China. From his affiliation, agency and affiliation, he could see that all the people who had made the brand knew that the potential risks of this business cooperation mode were in the Party A (brand name). Mr. Sun told reporters that he was talking about the joint venture with Changchun Zhuo exhibition mall recently. If it goes well, it will be open in March next year.

According to Mr. Yip, a senior brand planning expert in China, she will become the kappa of China's outdoor sports. Why is kappa successful in China? Who is the consumer of kappa? The real consumer group of Kappa is actually a "fake sport" group, and it is just "fake outdoor".

According to the strategy of "ten cities and 100 stores", in the next three years, he intends to set up hundreds of counters in more than ten mainstream shopping malls in Shanghai, Beijing, Nanjing, Hangzhou, Guangzhou, Shenzhen and Xiamen to become a strong outdoor brand in China.