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Four Misunderstandings In Store Management

2010/11/15 13:40:00 31

First, store management and marketing.

experience

The ideological misunderstanding.

New operators in the region will also adopt the mode of old store operation when they open their shop. For example, the H brand senior home textile store has been opened in Nanjing for eight years, and the business benefit is very good. After opening the branch store in Ji'nan, the operator still takes the same door to door management mode as usual in Nanjing, but the result is very poor. Because of the difference in region, cognition and culture, the sales volume is dismal and the sales volume is dismal. The experience of store management is more limited to the level of understanding of the industry, but store marketing relies on the brain. When the experience of battalion is not beneficial to the performance, it loses any meaning. Many are different.

Second, store operation has entered the misunderstanding of expert training. This is a common misunderstanding of many shop operators. When the storefront operation is not good, operators first think of training experts to train their employees, while many trainers talk about the course content, which is a lecturer's personal lecture course, which is integrated according to the lecturer's experience. Such courses are very suitable for the shops on the right track, but for a low profit shop, it is the next policy; because the lecturer's courses are not planned according to the shop's status quo, but how to make profits at the current stage of the store is far from being able to hydrolyze.

Third, the "wine is not afraid of alley".

thought

Misunderstanding.

In the planning of a hotel, it is determined to be a first-class service hotel, and thinks that as long as the service is good, even if it does not do marketing promotion, it will bring customers from the word of mouth. In accordance with the star hotel service standards, strict training has been made for the recruitment and service skills of the staff. The service standards for each detail are strictly enforced. After a month of training, investors' confidence is 100% open. The result is quite different. After a month of opening, the customers are mostly their own friends circle, because the passenger flow is scarce, and the service attitude of the employees in the shop is beginning to neglect, causing customers to complain constantly. Investors at the paradise hotel were originally employed in the service director of a star hotel.

Fourth, store management has entered the ideological misunderstanding of running the business with the mainstream.

This is the most common misunderstanding in the shop industry. Generally, the latecomers are the first to sign the same shop in the business circle. It is often seen that the shop style shop in the same business area is similar in terms of decoration style, sales promotion mode and service level of the shoppers, so that the first one makes 20 percent off promotions, and second of the third stores will follow up 30 percent off and 40 percent off. Buying a 20 percent off sale of two 30 percent off items is now almost giving customers a detailed account of their chest. So when we enter a few storefronts, the decoration style, shop assistants' tandem calls and service levels will give us a feeling of thousands of people, and we can not find the best storefront that can touch us.

This situation is especially common in the individual hotel industry. In a street, the individual hotels are basically run by family members, and decoration and services belong to the simplification of Jane, because they do not have the management mentality and make the whole individual hotel service consciousness shallow.

low price

To serve the low-end group to survive, when operating poorly, they will compete only from the price discount, instead of looking for the problem of low sales. This situation will only lead to more profits in the business circle.