"Mass Production" Allows Sales Of Hand Painted Shoes To Encounter "Waterloo"

In recent days, reporters have visited the market and found that the "hand-painted and graffiti" popular in the past few years is no longer in the past.

Many want to invest in this type.

Price is not as good as before.

A pair of ordinary white bottom canvas shoes worth only a dozen yuan, painted with all kinds of aesthetical designs with special pigments, and injected into fashion elements can immediately sell 80-100 yuan, and the price has increased several times.

These canvas shoes, which were improved by hand painting, were popular in fashionable girls in Jiangcheng years ago.

In a hand-painted shoe studio in Wuchang's street mouth, the reporter saw that in addition to operating hand-painted shoes, the shop also displayed colorful hand-painted works, including clothing, shoes, pillows and so on.

The shopkeeper is an art school student who has rented a facade after graduation.

"All products are drawn by myself and my classmates, from design to drawing."

The boss told reporters that as long as the guests liked or wanted to draw anything, they could draw it out.

It is understood that a pair of shoes hand-painted need one to two hours, once the mistakes in the drawing process, the entire pair of shoes will be scrapped, so it requires great patience and care.

Moreover, the price of hand painted shoes and graffiti T-shirts is not high, most of them are less than 100 yuan, while those with slightly worse materials sell only 50 yuan -60 yuan, which is much lower than the previous two years.

Short life of fashion products

Mr. Li, director of a large wholesale company of hand painted shoes, told reporters: "the sales volume of hand painted and graffiti products has not been as good as in the past few years. At present, the development of the company relies mainly on attracting franchisees."

Mr. Lee has been engaged in hand painted shoes for many years. He told reporters that the key link in the production of hand painted shoes was in the process of creativity and drawing. The company initially recruited 4-5 students from the Academy of fine arts to draw a pattern on their shoes. But as the sales volume increased, Mr. Li began to recruit large numbers of art schools or technical secondary school students.

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"At the same time, a single style and design is also the reason why the product is eliminated quickly."

Mr. Li analyzed.

Reporters interviewed found that many hand painted shoemaker shops began to pform, and the products in the shop were rough in design, simple in style, simple in design, and few in customers' inquiries.

Zhang Fuhong, director of Wuhan youth entrepreneurship center, believes that the life cycle of creative fashion products is very short, which requires operators to innovate continuously and meet the needs of consumers in a relatively short time.

Therefore, entrepreneurs must combine the needs of the market, make more efforts in product development and creativity, and do not blindly pursue high production.