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Liu Yonghang: To Be An Enterprise Must Not Violate The Theory Of Evolution.

2010/11/4 14:45:00 104

Oriental Hope Group Liu Yonghang'S Theory Of Success In Evolution


I found that wolves have some radical genes to hunt rabbits, and combine with conserved genes. When they are full, they stop hunting and avoid unrestrained claims.

Reflected in the operation of enterprises, excessive acquisition of land, bank loans and over investment are all excessive requests for nature. They all violate the theory of evolution and will eventually lead to their own extinction.


Editor's note:


According to the twenty-first Century economic report,

Orient hope group

The chairman is ranked seventh in the list of Chinese rich list of Forbes in 2010.

Liu Yongxing

Accept the exclusive interview with the company.

Way to success

,

Entrepreneurial experience

And so on.


Liu Yonghang said he was from Darwin.

Theory of evolution

The theory is very enlightening. If the content of evolution, such as the combination of degree, radicalism and conservatism, is reflected in the operation of an enterprise, it should be related to the acquisition of land, bank loans and investment.

Liu Yonghang believes that the survival of enterprises must conform to the laws of nature, so that they can continue to develop.


Speaking of the reasons for his success, Liu Yonghang said that it is precisely because of awe of nature and respect for natural laws that enterprises have developed today. This is also the key to becoming a century old shop.


The following is an excerpt from Liu Yonghang's viewpoint.


Liu Yonghang:


In 1992, my brother Liu Yonghao and I visited the United States for a month.

We visited Pittsburgh, which has been the steel capital of the United States after World War II, but at that time, most of the steel companies here were evacuated.

I also heard the word "industrial pfer" for the first time.

I thought at that time that these industries should be pferred to China in 10 years, and I should have the opportunity to enter these industries.

At this time, we are building the first feed factory with millions of dollars in investment, and there is no capital for heavy chemical industry.

But this ideal is buried.


Hopefully, after the development of the group to a certain extent, our brothers' ideas diverge, so we broke up in 1995.

Industrial choice is the main reason for separation.

To solve the long-term development of the feed industry, I chose to make the unique way of lysine thermoelectric aluminum industry.


In 2008, I decided to enter the PTA industry.

My reason is that this is not only the petrochemical industry, but also the textile industry, which helps the east to expand the industrial chain. Moreover, this project is a large project supported by the state and has a set of approvals and can be approved by the highest level of the country. This has always been my dream.

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It is obvious that it is difficult for a layman to challenge this technology intensive project.

But we have no way to go back.

Now the East Hope investment holding project has been completed and put into operation, with an annual output of 600 thousand tons PTA, running well.

We are latecomers, so it is often second.

We ask enterprises not to be the biggest ones, but they must be the strongest ones, especially in China.

If we emphasize the scale first, we may have too many enemies and are not necessarily rational.


At present, the Orient's hope is to do business.

Whether the external financing is based on the needs of the development of enterprises, it is difficult to develop the feed industry on the basis of the funds raised by listing.

Therefore, only feed enterprises do not need to be listed.


We never mention entering the top 500 in the world. I think it is natural for enterprises to do well. (entering the top 500) is a natural thing.

Therefore, there is a saying in our values, "followed by it, followed by it".

Of course, if we are doing the best in scale, it is not bad at all.


I spend half of my time studying every day, mainly on the political and economic trends at home and abroad, but not in the political sphere.

Why do I dare to do heavy industry? Because I believe China's reform and opening up and political structure are conducive to the development of enterprises.


I like to think and learn economic theories, but I do not divide schools, but analyze them according to the development of enterprises, and use their theories to prove their ideas are correct.

I rarely read big books and never go to MBA.

I subscribed to a large number of periodicals and magazines.

My learning is not systematic, but I need it.


When we enter an industry, we first learn by ourselves, and then consult a consulting company.

Enterprises need to have a deep understanding of consulting companies. Consulting companies can help you not make big mistakes, but it is hard to help you to be outstanding.


I have carefully studied the theory of evolution, and I found that there is a natural balance between wolves, rabbits and grass. Wolves have a certain radical gene and are brave to hunt rabbits, but they take prudent principles for the claim of resources (rabbits), and no longer hunt for food. If they hunt rabbits unrestrained, they will eventually lead to their own extinction.


From this case, we can see that the radical genes (to eat rabbits) are combined with the conservative gene (not killing all rabbits).

Reflected in the operation of enterprises, excessive acquisition of land, bank loans and over investment are all excessive requests for nature, which are against the theory of evolution.


I am an atheist, but reverence for nature is the respect for the highest law - the law of nature.

I feel that as long as we do this, we can achieve (become a century old shop).


Now the entrepreneurial environment is much better than that year, and the state has made great efforts to support entrepreneurship.

Reality is not always reasonable, and reform has a gradual process.

Complaining is the worst behavior. Complaining is second to evil.

Complaining is one of the greatest obstacles to the growth of talented people.

The East wants to avoid complaining.

It is impossible to be absolutely fair inside the company, but as long as the overall fairness is good.


I am impatient, often making mistakes, and I often apologize.

Fortunately, these losses are relatively small.

Small businesses should be allowed to fail.

But in jumping development, we must be more careful.

Therefore, we moved to the idea of heavy chemical industry 10 years later, we began to prepare, and accumulated 6 years of capital to dare to really enter.

Enterprises can not make a big mistake, otherwise they will be put to death.


Entrepreneurs should not be too impetuous, do not overestimate the current ability, nor too low to estimate their ability to work hard, three years, five years or ten years. The key is to survive now and take account of development, but it is easy to succeed.

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