Only By Taking The Road Of Independent Brand Can Enterprises Achieve Spanformation And Upgrading.

The appreciation of RMB, the increase of raw material prices and the increase of labor cost are eating away the profits of Dongguan shoe enterprises. For many small and medium-sized enterprises, how to control the production cost has always been the biggest headache. At the twelfth Dongguan international shoe exhibition shoe machine exhibition, a lot of shoe enterprises reflect that the pressure of increasing production cost is increasing, and the overall price of the shoes products orders must be improved.

In fact, for most export processing enterprises that have just come out of the economic crisis, they are facing the pressure of increasing multiple costs. Since the beginning of this year, rubber materials used for shoes have been the first to raise prices. After that, prices of leather, cloth and other shoe materials have also risen to varying degrees. In order to solve the problem of recruitment difficulties, enterprises have greatly increased the wages of workers, and the risk of rising costs brought by the appreciation of the renminbi is also increasing.

To the rising production cost, the manager of a foreign trade shoe export processing enterprise complained to the reporter: " Http://sjfzxm.com/ The price increases, the cost of our export products is also increasing, while the foreign quoted price has not changed much, and the profit of exporting products has been getting lower and lower.

Press survey also found that the overall profit of Dongguan footwear industry has become the biggest feeling for many shoe companies this year.

How can enterprises cope with the increase in costs? The salesperson of Taiwan Zhou Meng Enterprise Limited told reporters: "if the cost continues to rise, we will have to increase the price of the product orders, and the order price of our products will be higher than before this exhibition." He also said that because of the lower profits of export products, the company has spanferred to the domestic market from this year.

As for raising prices to respond to rising costs, the reporter then interviewed several exhibitors and shoe materials enterprises from Dongguan, Jinjiang and Hongkong, and said that the order price of the participating products will be improved. It is said that the price increase will range from 5% to 10%.

In this regard, as one of the organizers of the exhibition, Zhu Yulun, chairman of the elegant fashion exhibition company, thinks that the price increase can not keep up with the pressure of rising costs. Therefore, the traditional industry operation mode of small profits but quick turnover has gone through the road. Only when enterprises take the road of independent brand can spanformation and upgrading be realized.

But for raising prices, many enterprises are also in a dilemma. "The price of the product is not going up. If we raise the price, we may lose our customers. Without raising prices, production costs are rising, making money less and less. " A shoe sales manager in Dongguan said.

　 Previous analysts also believe that raising prices is not easy because there is no export order. Price Bargaining power space Not big.