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Zhejiang Clothing Enterprises: Foreign Trade To Domestic Sales Is Not Easy.

2010/9/27 9:54:00 45

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Zhejiang'S Foreign Trade Domestic Sales

Whether it is the "fast fashion" route, or the development of network direct selling.

Zhejiang

Clothing companies value the huge potential of the domestic market.

But pformation is the way to do it.

For the domestic market

From brand, design, production to sales, everything has to be rebuilt. It is no easy task for most enterprises accustomed to the simple mode of processing foreign trade orders. Therefore, examples of failure are not rare.

A home textile company in Xiaoshan has been doing it for nearly 10 years.

foreign trade

Processing began in 2009, the enterprise began to pform into domestic sales, founded its own brand, and opened nearly 10 stores in Beijing, Shanghai, Hangzhou and other places.

In the same year, many home textile enterprises including Shaoxing, Xiaoshan, Huzhou and other places began to enter the domestic market with the same steps and methods. Some enterprises even opened dozens of stores in the country.

"However, compared with clothing, the perception of home textiles consumption in the domestic market is obviously not mature enough."

Mr. Wang, director of the enterprise, said that families in Europe and America may have to replace two or three sets of sheets each year, but Chinese ordinary families may not be able to change them for several years.

"At present, there are already big brands such as Roland, mercury, and fuanna in the domestic market, and there are more than hundreds of other brands. If we want to get a share from such a fierce market competition, it will be almost impossible for a small and medium-sized enterprise like ours in a short time."

Mr. Wang said that the establishment of dozens of exclusive stores, at least need to invest tens of millions of yuan.

"Clothing enterprises are also facing this problem."

Meng Ping, Deputy Secretary General of Zhejiang garment industry association, said that at present, not only the domestic foreign trade clothing enterprises are pforming into the domestic market, but also some foreign two or three line brands are entering China.