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China'S Clothing Market: Pformation And Innovation Show A New Form

2010/7/31 14:47:00 45

China's clothing market has undergone 30 years of change and development, and gradually formed the survival habit and mode of Chinese clothing market.

Facing the topic of market pformation, the so-called "how long and how high is vertical".

Because of the traditional clothing market, "cash, spot, spot" trading mode has been recognized and accepted by most market operators and merchants.

Therefore, some emerging business models can hardly be accepted by the traditional clothing market.

In the field of clothing market, there are two different factions: royalists. As long as China has a large number of rural consumers, the wholesale market and clothing market of the clothing market will continue to exist. The Internet can neither produce food nor produce cattle and sheep. "Electronic commerce" may be just a display of bluffing; the innovating Party -- the wholesale market of clothing is already the yellow flower of yesterday, especially the network, especially the network of.

Electronic Commerce

Will gradually penetrate into the field of commodity trading market, brand, creativity, experience, Internet economy era is accelerating the garment market "go wholesale" pace.

Two widely divergent attitudes and attitudes have led to the fact that the clothing market can only find its own value in turbulence and pformation, and naturally it is difficult to form a "consensus" in the pformation of garment market.

With the weakening of the wholesale function of the clothing market and the integration of many formats, the clothing market is entering the era without "common sense".

The function of a single specialized clothing market is being replaced by the "tail market, Oteri J, theme market, direct store". The emergence of the new clothing market is difficult to simply distinguish who is in the sole wholesale market. Who is in a single retailing? And the appearance of "short process channel terminal" has made the "Metersbonwe direct shop" a new version of the clothing market; "the trend of brand clothing popularity" has led to "otles" becoming a new direction of purchasing brand clothing; "the trend of foreign trade clothing to sell domestically" has made the "tail goods market" popular; the "theme Market" purchase "let go" makes the "Wenzhou name purchase" start to exert itself.

Maybe it is.

Wholesale clothing

The crossover and vagueness of the retail concept has given more imagination to the pformation of China's clothing market.

It can be seen that what really changes our concept is not the market itself, but the implantation of business models.

"Both sides of the Strait can't sing, and light boats have passed over the mountains."

Past,

Clothing market

It is only a platform for clothing circulation and sale, but now it is gradually pformed into a subsidiary of commercial real estate and brand fashion industry. Most of the distributors in the clothing market are pformed from farmers and laid-off workers, but now they have entered "buyers", "network operators" and "creative centers".

The changes in the clothing market have brought about a new generation of clothing agents, and brought about the pformation of the clothing market in full swing. It also shows a new form of pformation of China's clothing Market: first, new channels, "online shopping platform", and "channel brand" of VIC, which gradually become a new channel for clothing market and change people's traditional wholesale channels; two, the new business circle, the "underground warfare" of Southern China's main road, and the "city building" strategy of the new city. These emerging garment markets are: not a market, but a chain market; not a mall, but a group; not tens of thousands of millions, but tens of millions.

The pformation mode of these new garment markets has made us realize that the pformation of China's clothing market has begun to get rid of the narrow sense of the clothing market itself.

The "broad sense" power outside the industry has accelerated the pace of "consensus" in the clothing market.

Obviously, investment and mode become the core driving force of the garment market pformation. The "consensus" of the pformation of the clothing market is not a judgement that you like, unwilling or willing, but a trend, a trend, and a "wise person who knows the current affairs".

"No innovation in pformation, extinction in conservatism".

It is gratifying to note that the pformation of China's garment market with "real estate changing the market and mode promoting pformation" is being recognized by more and more clothing markets, and it is now emerging from the "consensus" in the commodity trading market of clothing market to the new "consensus" of the business model of the clothing market.