Fujian Shoes Export Presents Three Changes

On July 13th, in the first half of this year, the value of export footwear exported to the Fujian inspection and Quarantine Bureau was $3 billion 35 million, an increase of 20.9% over the same period last year, an increase of 14% compared with the same period in 2008, creating the highest level of footwear exports.

First, the export proportion of leading enterprises has increased.

In the first half of this year, a total of 59 footwear enterprises exported over 10 million US dollars, of which 2 were over 50 million dollars.

The export value of these 59 footwear enterprises accounted for 38.2% of the total export value, an increase of 9.1 percentage points over the same period in 2009.

Two, the ability of product research and development is stronger.

Gradually highlights the plastic shoes, beach shoes and Putian, Quanzhou sports shoes in the two major producing areas in Fuzhou, forming a regional footwear export cluster of coastal cities. Besides the traditional footwear styles, enterprises have also intensified their research and development efforts, and constantly developed new varieties such as nanoscale shoes and ecological shoes, which has greatly promoted export growth.

The three is the higher average export unit price.

The average export price of footwear has risen from 2.597 US dollars / double in 2008 to 2.725 US dollars / double in 2009, rising to 2.983 US dollars / double in the first half of this year.

This also reflects that the Fujian footwear structure is constantly developing towards high and middle grade and high added value.