Guangzhou: Technology To Promote Creativity

In Guangzhou's Haizhu Creative Industrial Park, a local old neighborhood told the "first finance daily" reporter that it was originally an industrial area, and there were a number of small clothing enterprises.

Now, more than 60 creative enterprises have been introduced, including the largest e-commerce enterprises in Guangdong province. The value added of property has exceeded 100%, becoming the leading unit of Guangzhou creative industry park.

Creative industrial parks built on old factories like this are widely found in the old urban areas of Guangzhou. As a new industry, the development of creative industry has encountered a bottleneck in Guangzhou, and the transformation of old factories and old buildings undoubtedly provides a platform for its development.

This is also an important part of Guangzhou's policy of "retreating the two into three."

Red college has the reputation of "Guangzhou 798". Lin Xueming, the general manager of Jimei group in Guangzhou, who was stationed in the early stage, thinks that most of these old buildings were built in the 50s of last century. They have strong historical and cultural details, and they like this building with historical and cultural accumulation.

There are 34 industrial parks in Guangzhou, focusing on the development of high-end industries such as digital content, cultural media, creative product production, distribution and copyright trade, consultation and planning, design and creativity. The direction of development is to become an international creative city and cultural city. The layout of Creative Industry Park in Guangzhou basically follows the development mode of "one district, one product", forming brand effect.

The digital content R & D industry represented by software and animation in Guangzhou has obvious advantages in China. A cartoon named "pleasant goat and grey wolf" swept the country for a long time, and laid a foundation for Guangzhou in the animation industry.

Liu Manyi, general manager of Guangzhou's original power culture communication, told the reporter that compared with most cities in China, Guangzhou has already formed a certain atmosphere in the field of cultural creativity. The government's support is relatively large, but compared with Shenzhen, Shanghai, Beijing and other cities, creative talents are relatively scarce, while skilled talents are relatively rich.

In Liu Manyi's view, what Guangzhou needs at present is to cultivate and introduce creative talents and enhance the core competitiveness of the local creative culture industry.

"The general industry is that people follow the work, while the creative culture industry follows the people." Li Jiangfan, director of the China third industry research center of Zhongshan University, believes that Guangzhou must create an environment suitable for creative talents to attract them to take root.

In fact, Guangzhou is now aware of this problem. As a national central city, Guangzhou has been given different historical missions. The creative industries in Guangzhou are not only serving themselves, but also the whole Pearl River Delta region.

Li Jiangfan said that over the past 30 years since the reform and opening up, the PRD has become an important base for the international manufacturing industry. But for a long time, the problem of "one leg is long and one leg short" is long: the design, creativity and R & D capability is weak, and the manufacturing power is strong. This severely restricted the upgrading and optimization of the manufacturing industry in the Pearl River Delta region.