Discerning Demand, Making Scientific Marketing Strategy Is The Key.

< p > > strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp > > clothing store < /a > off-season, how to improve performance first lies in price < /strong > /p >

< p > China's underdeveloped economic situation determines the sensitivity of the vast majority of consumers to commodity prices.

In the off-season, because of the imbalance between supply and demand, the price of commodities is low, which is higher than that of high season products. More and more consumers are interested in "buying in season" to get benefits.

For example, this summer's hot clothing sale in Zhengzhou and other places is the price leading factor. The famous feather clothing such as "Posen" and "Ya Ya" has been sold more than last winter in this summer. In Zhengzhou, a distributor of "persidon" in the silver based trading city has set a record of more than 300 sales a day.

Analysis of its causes, in the winter price of more than 300 yuan down clothing, in the summer only about 100 yuan, the huge difference directly caused the down jacket sales.

For consumers, buying in low season can get more benefits.

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< p > < strong > 2, how can clothing shops improve their performance in the off-season, followed by the concept < /strong > < /p >

< p > there are many products selling off season because of people's consumption concept.

Such as ice cream, candy, beer and other disposable consumer goods, people's demand for these commodities in a certain period does not seem to be strong, resulting in the sales slack season.

But the consumption concept is only a kind of view in the consumer's mind. It will change with the change of consumers' thoughts and the understanding of products, so the consumption concept is changeable.

If beer is hot in the sky, it will turn into the off-season when the weather turns cold. But some people think that it is not suitable to drink beer in winter. Some people like to drink beer in winter. This is why beer still has sales in winter.

< a href= "//www.sjfzxm.com/news/index_c.asp" > selling concept < /a > leads most people's consumption behavior, but the variability of consumption concept makes it impossible to guide all consumers. This part of consumers constitutes a source of off-season consumption.

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< p > < strong > 3, and how can clothing shops improve their performance in the off-season? Again, the event is < /strong > < /p >

< p > in the low sales season, some important events may lead to sales from "light" to "prosperous".

If June and July were supposed to be the off-season of TV sales, but the 2002 World Cup war directly led to the sales of TV sets, making the sales of TV in 6 and July straight up. This off-season is not only "light", but also directly catching up with the peak season.

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< p > < strong > 4, how can clothing store off-season improve a href= "//www.sjfzxm.com/news/index_c.asp" > performance > /a > followed by time < /strong > /p >

< p > for some middlemen, the difference in time results in the purchase of some commodities in the low season.

For example, a businessman who deals in foreign trade, he travels in the country to pport goods to Africa. It takes about 3 to April by sea. This requires him to complete the stock in 3 to 4 months before the rush season for leather goods, and then pport to Africa to catch up with the sale of Africa's leather goods season.

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< p > < strong > 5, and how can clothing shops improve their performance in the off-season? The second is strategy < /strong > < /p >

< p > as an enterprise, it may be considered strategically, so as to choose some products to be stocked in the off-season and make stock. There are three advantages in doing so. First, it saves goods and costs in the off-season price reduction, so that enterprises occupy a cost advantage in the competition after the peak season. Two, it can guarantee inventory, avoid selling well in the peak season, and go to the disadvantage of not coming to the factory. Three, it is possible to maintain relations with suppliers and enhance communication.

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< p > < strong > 6, how can clothing shops improve their performance in the off-season? It is directly related to climate. < /strong > < /p >

The rotation of the four seasons led to the change of climate, which also resulted in the short and high season of many products. P

If the clothing industry has the strongest reaction to the climate, the rise or fall of the temperature will have a direct impact on the sales of clothing, and there is little demand for products that are not seasonal.

But the climate is not static. In recent years, global warming and winter temperatures are getting higher and higher. This has led to a gradual shift in the peak season of clothing. Originally in March and April, spring clothing was still in the off-season, and has entered the "peak season" in advance.

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< p > < strong > 7, how can clothing shops improve their performance in the off-season? Finally, it has something to do with geography < /strong > < /p >

In the rainy and rainy northwest of the south, it will sell well. In the north, there will be no market for insecticide pesticides after August, but this kind of pesticide will sell well in Kunming all year round. China is the cold winter of snowflakes, but the southern hemisphere is scorching hot summer heat.

Different geographical location results in different needs of consumers. The commodities that are in the low season of sale may come to the peak season of sales.

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